by The third season of Oshi no Ko continues to raise emotional stakes as Episode 29, titled “Sales,” prepares to air on Wednesday, February 11, 2026, on TOKYO MX and other stations nationwide.
This episode marks the fifth installment of Season 3 and shifts the spotlight to Kana Arima, whose career and personal life appear to be unraveling. With tensions rising across multiple storylines, Episode 29 promises both psychological drama and industry intrigue.
Below is a professionally refined and expanded preview, including synopsis, staff details, and updated series background.
Episode 29 “Sales” – Synopsis
While Aqua remains consumed by his pursuit of revenge, Akane begins investigating alone in hopes of uncovering the true identity of Kamiki Hikaru—the mysterious figure tied to the tragic events surrounding Ai and Goro.
Meanwhile, Kana Arima finds herself at an emotional and professional crossroads. After being rejected by Aqua, she struggles to maintain confidence in both her acting career and her idol activities with B Komachi. The once-bright and outspoken Kana now appears weighed down by self-doubt and frustration.
As Ruby climbs the ranks of the entertainment industry with renewed determination, Kana must confront a harsh reality: talent alone may not be enough to survive in show business.
Kana Arima’s Struggle: A Character Analysis
Kana has long been known as a child prodigy actress with sharp wit and undeniable talent. However, Season 3 explores a more vulnerable side of her character.
In Episode 29:
- Kana attempts to balance her idol duties with acting ambitions.
- She faces growing industry pressure and competition.
- Her emotional wounds from Aqua’s rejection deepen her insecurity.
- She questions whether she still has a place in the spotlight.
For new viewers, Kana represents the harsh truth behind the glamour of the entertainment world. Talent can open doors—but staying relevant requires resilience, strategy, and sometimes painful compromises.
Akane’s Investigation Intensifies
Akane Kurokawa continues her quiet yet dangerous pursuit of Kamiki Hikaru’s true identity. Her motivation is clear: she wants Aqua to be freed from the burden of revenge.
Unlike Aqua’s emotionally driven approach, Akane uses analysis and calculated reasoning. Episode 29 may further reveal:
- New clues regarding Kamiki’s past
- Psychological parallels between Akane and Ai
- The growing risk Akane faces by investigating alone
Her storyline adds a suspenseful layer to Season 3’s emotional drama.
Ruby’s Rise in the Entertainment Industry
Six months have passed since the release of “POP IN 2,” and B Komachi is on the verge of a breakthrough.
- Ruby is gaining popularity.
- MEMcho continues to strengthen the group’s marketing efforts.
- The idol industry becomes increasingly competitive.
However, Ruby’s ascent is not purely innocent. As the series tagline reminds viewers:
“Using lies as a weapon.”
The darker side of show business continues to unfold.
Episode 29 Staff Information
Screenplay: Jin Tanaka
Storyboard / Direction / Color Script: Daisuke Hiramaki
Chief Animation Director: Kanna Hirayama
Animation Directors: Shono Kikuchi, Masaaki Yamano, Ayaka Muroga
Animation Studio: Doga Kobo
The consistent high production quality of Season 3 continues to elevate emotionally heavy scenes with polished visuals and expressive character animation.
About Oshi no Ko
Based on the manga by:
- Aka Akasaka (Story)
- Mengo Yokoyari (Art)
Serialized in Weekly Young Jump, the series has surpassed 25 million copies in circulation worldwide, including digital editions.
Story Overview
The story begins when rural obstetrician Goro is reincarnated as the child of his favorite idol, Ai Hoshino. After Ai’s shocking death, Aqua dedicates his life to uncovering the truth behind the tragedy.
The series explores:
- The dark underbelly of the entertainment industry
- Fame, manipulation, and public image
- Revenge and psychological trauma
- The emotional cost of ambition
Main Cast (Season 3)
- Aqua – Takeo Otsuka
- Ruby – Yurie Ikoma
- Kana Arima – Megumi Han
- Akane Kurokawa – Manaka Iwami
- MEMcho – Rumi Okubo
What to Expect in Episode 29
Episode 29 may serve as a major emotional pivot for Kana. Viewers can expect:
- Subtle yet powerful character acting
- Increased psychological tension
- Industry politics affecting B Komachi
- Further progression of Aqua’s revenge plot
Rather than focusing solely on dramatic twists, this episode appears to emphasize character depth and emotional realism.
Why Season 3 Is Generating Buzz
Since its debut in 2023, Oshi no Ko has remained one of the most talked-about anime series worldwide. Season 3 continues to trend due to:
- Complex female character development
- Realistic portrayal of entertainment industry struggles
- Emotional storytelling blended with mystery
- High production quality by Doga Kobo
With Kana’s internal conflict taking center stage in Episode 29, fans are eager to see whether she will rediscover her confidence—or fall further behind in an industry that never waits.
Broadcast Details
- Episode: 29 (“Sales”)
- Season: 3
- Air Date: February 11, 2026
- Network: TOKYO MX and nationwide stations
- Streaming: Available on major Japanese platforms
Final Thoughts
Episode 29 of Oshi no Ko promises a deeply emotional installment centered on Kana Arima’s professional and personal struggles. As Akane moves closer to uncovering hidden truths and Ruby rises toward stardom, the series continues to explore the price of ambition.
In a world where success often demands carefully crafted lies, who will emerge stronger—and who will break under pressure?
Fans won’t want to miss this pivotal chapter in Season 3.
