by Consumer intelligence company NIQ/GfK Japan has released the TrendTracking Survey, a survey report that can grasp the penetration rate of Japanese anime works among American anime users (from awareness to MD purchase), viewing behavior (viewing method, services used), viewing triggers and subsequent behavior. Works based on boys’ manga, including ” Dragon Ball DAIMA,” which recorded an awareness rate of about 90%, ranked high.
This “Quick survey of Japanese anime works in the United States” continuously tracks the same theme over a certain period. It allows us to follow changes in the viewing behavior of American anime users toward Japanese anime works.
In this survey, 23 works were selected from the 2024 fall season works that began broadcasting in October, and three surveys were conducted over the three months from October to December. In addition to the “penetration rate,” “recognition route,” “viewing behavior,” and “post-viewing behavior” of each work, the survey also asked about the content that is currently popular in the area.
In the first survey conducted in October, “Dragon Ball Daima” had the highest recognition rate of 89% out of the 23 works surveyed. It was followed by ” BLEACH: Thousand-Year Blood War ” with 69% and ” Ranma 1/2 ” with 48%, with works based on shounen manga ranking high. The most common reason for viewing works overall was “TV programs.” Web commercials were also the third most common, suggesting that many users are connected to viewing through the media.
Outside of the media, “friends, acquaintances, and colleagues” came in second, and “family members such as parents, brothers, and sisters” came in fourth, showing that many users are connected to viewing through “people” close to them. The most common reason for liking a work was “the characters are all so unique.” The second most common reason was “it has an epic story/plot,” and the third was “it has a funny story.”
This shows that American anime users value the appeal of the characters and the story. Furthermore, more respondents chose “places where the story is easy to understand” than “places where the story is unpredictable,” suggesting that people prefer simple, easy-to-understand stories. As for actions taken after watching a work, “watched it again” and “sent a YouTube recap to a friend” were listed.
This suggests that many people watch their favorite works repeatedly and share them with friends. “Quick Survey of Japanese Anime Works in the United States” Overview Survey period: October 23rd to October 25th, 2024 Survey subjects: Men and women aged 18-49 living in the United States (evenly divided by age) Sample size: 100s (1st time) Survey method: Online survey Respondent attributes: Gender, age, annual household income, etc.
Survey content: Viewing habits, reasons for viewing, services used, evaluation of the works, actions taken after viewing, anime-related MD purchasing status, local influencers, locally popular content (videos, manga, games), etc., for 23 works broadcast in the fall of 2024 (October to December ).
