‘Sanrio Characters’ collaborates with Gokurakuyu Pompompurin and Cinnamon in the bathtub!

A collaboration campaign called “Bathtime with Sanrio Characters” between “Sanrio Characters” and the super public bathhouse Gokurakuyu and RAKU SPA Group has been decided. The campaign will be held at 11 Gokurakuyu and RAKU SPA Group stores from July 17 to August 17.

When you enter the store, if you purchase the “Sanrio Characters Plus Set” in addition to the admission fee, you will receive a collaboration-limited muffler towel (6 types in total) with a newly drawn design at random. The store will sell original goods featuring newly designed items.

A wide variety of items are available, including the Gokurakuyu limited mascot series “Nuku Nukunui”. For every 2,000 yen (tax included) you spend, you will receive one of the original design clear cards (6 types in total) at random.

The goods will also be available on the online shop from noon on Thursday, July 17. “Oshiriman” (880 yen tax included) will be sold as a collaboration menu at “RAKU CAFE”. When you order, you will receive one of six original coasters at random. If you order from the food or dessert menu, you will also receive a paper placemat. Six types of collaborative baths inspired by the characters will be available in the bathrooms.

Specially designed tapestries will be decorated with stickers on the wash basins and mirrors. Collaborative decorations, such as panels and banners, will also be available in the store. Original smartphone wallpapers can be downloaded by scanning the 2D code on the character introduction posters.

In addition, a variety of projects will be held to enhance the collaboration, including an official X (formerly Twitter) campaign where customers can obtain original stickers on a first-come, first-served basis. Original bromides will also be sold at the “Entertainment Print” feature on multi-copy machines at convenience stores nationwide.

Sanrio Characters x Gokurakuyu/RAKU SPA Collaboration Campaign “Bathtime with Sanrio Characters” Event period: Thursday, July 17, 2025, to Sunday, August 17, 2025 Participating stores: 11 Gokurakuyu/RAKU SPA group stores Event details

1. Sale of “Sanrio Characters Plus Set,” which includes a collaboration-exclusive muffler towel
2. Sale of original goods with store-exclusive purchase benefits
3. Launch of Gokurakuyu exclusive mascot series “NukuNukuNui”
4. Sale of collaboration menu with a coaster gift 5. Launch of character-inspired collaboration bath 6. Collaboration decorations such as character panels, banners, tapestries, etc.
5. Store-exclusive digital stamp rally with original wallpaper 8. Receive original stickers by participating in the X campaign
6. Sale of “GK Print”, which can be printed on convenience store printers (C) 2025 SANRIO CO., LTD. APPROVAL NO. L660241A collaboration campaign called “Bath Time with Sanrio Characters ” has been announced between “Sanrio Characters ” and the super public bathhouse Gokuraku-yu and RAKU SPA Group. The campaign will run from July 17 to August 17 at 11 Gokuraku-yu and RAKU SPA Group stores.

Placemats will also be available. Six types of collaborative baths inspired by the characters will be available in the bathrooms. Specially designed tapestries will be on display, and stickers will be placed on the wash basins and mirrors. Collaborative decorations, such as panels and banners, will also be available inside the store. Original smartphone wallpapers can be downloaded by scanning the 2D code on the character introduction posters.

Other exciting plans to liven up the collaboration include an official X (formerly Twitter) campaign, where customers can obtain original stickers on a first-come, first-served basis. Additionally, original bromides will be sold at the “Entertainment Print” feature on multi-copy machines at convenience stores nationwide.

Sanrio Characters x Gokurakuyu/RAKU SPA Collaboration Campaign “Bathtime with Sanrio Characters” Event period: Thursday, July 17, 2025, to Sunday, August 17, 2025 Participating stores: 11 Gokurakuyu/RAKU SPA group stores Event details

1. Sale of “Sanrio Characters Plus Set,” which includes a collaboration-exclusive muffler towel
2. Sale of original goods with store-exclusive purchase benefits
3. Launch of Gokurakuyu exclusive mascot series “NukuNukuNui”
4. Sale of collaboration menu with a coaster gift
5. Launch of character-inspired collaboration bath
6. Collaboration decorations such as character panels, banners, tapestries, etc.
7. Store-exclusive digital stamp rally with original wallpaper
8. Receive original stickers by participating in the X campaign. 9. Sale of “GK Print,” which can be printed on convenience store printers