by On the 20th, music streaming service Spotify announced a major global renewal of its “Anime Hub” to strengthen the distribution of anime-related music.
This initiative has led to a surge in the popularity of anime music worldwide, with the number of anime-related songs played on Spotify increasing by about 400% since 2021. It is said to have shown particularly notable growth in the United States, Indonesia, Brazil, Mexico, and Taiwan.
In addition, users have created over 6.7 million anime playlists, and the song most added to playlists is LiSA’s “Gurenge,” followed by TK from Ling Tosite Sigure’s “Unravel, “Ikumogakari’s “Bluebird,” Eve’s “Kaikai Kitan,” and KANA-BOON’s “Silhouette.”
The renewed “Anime Hub” has improved content exploration. Anime-related music and podcasts can be viewed from various perspectives, such as “Popular Anime,” “Enjoy the World of Anime Through Talk,” “By Anime Genre,” and “By Era.” Silhouette.
The renewed “Anime Hub” has improved content exploration. It is now possible to access it. In addition, official podcasts and playlists will be released exclusively on Spotify in collaboration with Crunchyroll, a major North American anime distribution company of the Sony Group. The export of Japanese anime music overseas is expected to be further strengthened.
