The official website for the original animated film “Super Kaguyahime!”, currently streaming worldwide on Netflix, has issued a formal notice urging fans to behave responsibly when visiting real-world locations associated with the film.
As the movie’s popularity continues to surge, increasing numbers of viewers have begun traveling to sites believed to have inspired its settings a practice commonly known in Japan as an anime “pilgrimage” (seichi junrei).
To prevent disruptions to local communities, the production team released a statement titled “Request Regarding Visits to Locations Related to ‘Super Kaguyahime!’”
Strict Prohibitions and Etiquette Guidelines
The statement emphasizes that many of these locations are ordinary residential areas, schools, or private properties where people live, study, and work daily.
Visitors are strongly urged to follow these rules:
Prohibited Activities
- Entering private property or school grounds without permission
- Unauthorized photography, filming, or livestreaming
- Actions that violate privacy
- Visiting late at night or early in the morning
- Loud behavior or disturbances
- Littering or vandalism
- Any activity that disrupts residents or local businesses
The creators stressed that respecting these guidelines is essential to maintaining good relations between fans and local communities.
Why Anime Pilgrimages Can Cause Problems
Anime tourism can boost local economies, but unmanaged visits may lead to overcrowding, safety concerns, and privacy violations.
Authorities and production teams increasingly publish guidelines to ensure that enthusiastic fans do not unintentionally harm the places that inspired their favorite stories.
Responsible tourism helps preserve these locations so future visitors can enjoy them as well.
About “Super Kaguyahime!”
“Super Kaguyahime!” is an original animated feature directed by Seigo Yamashita, known for creating opening sequences for hit anime such as:
- Jujutsu Kaisen
- Chainsaw Man
- Urusei Yatsura
This film marks his first full-length directorial project.
Inspired by Japan’s classic folktale “The Tale of the Bamboo Cutter,” the story reimagines Princess Kaguya in a modern setting that blends fantasy with contemporary digital culture.
The narrative centers on:
- A virtual world called Tsukuyomi
- Live stage performances within a dreamlike digital space
- Themes of hope, friendship, and identity
- Bonds formed through music
Massive Popularity on Streaming Platforms
The film quickly became a sensation upon release.
Key achievements include:
- Immediate appearance on X (formerly Twitter) trending charts
- No. 1 ranking on Netflix Japan’s “Today’s Top 10 Movies”
- No. 4 on Japan’s Weekly Top 10 Movies list
- No. 7 globally among non-English-language films
This success is particularly notable because the film is an original anime, not based on an existing franchise.
Limited Theatrical Release — and Unexpected Success
Encouraged by strong online reception, distributors organized a limited one-week theatrical screening beginning February 20.
Demand exceeded expectations:
- Advance reservations sold out almost instantly
- Some cinemas added extra screenings
- Certain theaters showed the film more than 10 times per day
Despite its limited availability, the movie drew large audiences, creating what industry observers described as an “unprecedented” response.
Screening Extended and Expanded
Due to overwhelming demand from both fans and theaters, the initial one-week run has been extended. Additional cinemas began screening the film starting February 27, allowing more viewers to experience it on the big screen.
A Reminder for Responsible Fans
The production team expressed gratitude for the film’s success while emphasizing that respectful behavior is essential.
By following etiquette guidelines, fans can ensure that:
- Local residents are not inconvenienced
- Locations remain accessible
- Future anime tourism remains sustainable
- Positive relationships between creators and communities continue
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