by The second promotional video (PV) for the popular anime Chiikawa has officially been released, bringing fresh excitement to fans worldwide. Along with the new trailer, voice actress Harumi Momono, who plays the used bookstore owner, has shared her thoughts on the recording experience and her character.
The latest PV introduces several beloved characters and offers a deeper look into the charming yet surprisingly emotional world of Chiikawa.
What Is Chiikawa? (Beginner-Friendly Guide)
Chiikawa is a hugely popular manga created by Nagano and originally posted on X (formerly Twitter) in 2020.
Why It’s So Popular:
- Cute, small characters with adorable personalities
- A surprisingly harsh and emotional world beneath the surface
- Loved by both kids and adults
This contrast between “cute + dark themes” is what makes Chiikawa unique and addictive.
Popularity Highlights:
- Over 4.66 million followers on official anime accounts
- Winner of the Japan Character Awards 2025 (Grand Prix)
- Over 400 million video views on the Mezamashi TV YouTube channel
Second PV Highlights: New Characters & First Appearances
The newly released PV showcases a vibrant mix of comedy, slice-of-life moments, and action scenes.
Characters Featured:
- Chiikawa, Hachiware, Usagi – The main trio
- Momonga (Flying Squirrel) – Known for quirky and unpredictable behavior
- Kurimanju (Chestnut Bun) – A laid-back, sake-loving character
- Rakko (Otter) – Reliable and strong
- Shisa – Energetic and cheerful
Additional Appearances:
- Armored figures
- Pajama Party characters
- Dekatsuyo and other unique personalities
- Color-variant Ode dancing scenes
New Character Debut:
The biggest highlight is the first appearance of the used bookstore owner, instantly recognizable by her crab-shaped headband.
Harumi Momono Shares Behind-the-Scenes Insights
Voice actress Harumi Momono opened up about her experience voicing the bookstore owner.
Recording Experience:
- She was surprised by Momonga’s eccentric behavior, even after reading the original manga
- She mentioned that Yuka Iguchi’s performance (Momonga) was so cute that it made her smile during recording
- Acting the role helped her understand why the bookstore owner is drawn to Momonga
Character Appeal:
According to Momono:
- The bookstore owner is kind, honest, and caring
- She also has a brave and strong inner side
- Her charm lies in her gentle personality and emotional warmth
Message to Fans:
Momono shared that:
- The character is someone fans naturally want to support
- Her genuine smile is uplifting and inspiring
- She hopes to convey the character’s charm through her performance fully
New Updates & What to Expect Next
- The second PV suggests more emotional storytelling alongside comedy
- Increased focus on side characters and their relationships
- Potential expansion of Chiikawa’s world-building and lore
- Growing global popularity may lead to:
- More merchandise
- International streaming expansions
- Collaboration events
The anime continues to evolve beyond simple “cute content” into a rich, layered storytelling experience.
Why You Should Watch Chiikawa
Even if you’re new to anime, Chiikawa is very easy to start:
Beginner-Friendly Features:
- Short episodes
- Simple, easy-to-follow storytelling
- Emotional depth without complexity
Unique Appeal:
- Mix of cute visuals + unexpected seriousness
- Relatable struggles hidden in a fantasy setting
- Memorable and lovable characters
Final Thoughts
The second PV for Chiikawa delivers everything fans love—cute moments, emotional depth, and new character introductions. The debut of the used bookstore owner adds fresh charm, while Harumi Momono’s heartfelt comments deepen appreciation for the character.
Whether you’re a longtime fan or just discovering Chiikawa, this new trailer is the perfect reason to dive into its unique and captivating world.
