by Haikyu!! fans have another exciting collaboration to look forward to! The beloved volleyball anime has partnered with renowned Sendai fish cake maker Kanezaki for a limited-time collaboration featuring Shoyo Hinata and Tobio Kageyama enjoying one of Miyagi Prefecture’s most famous local delicacies—sasakamaboko (bamboo leaf-shaped fish cake).
The collaboration introduces specially packaged Dateage and Tairyo-bata products, exclusive bonus items, and a wide range of collectible merchandise featuring newly illustrated artwork of the Karasuno duo. The campaign will run from August 1 to August 31, 2026, at participating Kanezaki stores and through select online retailers.
Haikyu!! Celebrates Miyagi’s Local Specialty
The latest collaboration highlights the deep connection between Haikyu!! and Miyagi Prefecture, where the story is set.
Specially created illustrations show Hinata and Kageyama visiting Kanezaki Sohonten Sasakama-kan, happily enjoying freshly grilled sasakamaboko, a regional specialty that has long been associated with Sendai.
The artwork captures the energetic personalities of the two teammates while celebrating local food culture, making this collaboration especially meaningful for longtime fans of the series.
About Haikyu!!
Created by Haruichi Furudate, Haikyu!! was serialized in Shueisha’s Weekly Shonen Jump and quickly became one of the most successful sports manga of its generation.
The story follows Shoyo Hinata, a determined volleyball player despite his short stature, and his rivalry-turned-partnership with the brilliant setter Tobio Kageyama as they compete for Karasuno High School.
Since its anime debut in 2014, the franchise has earned worldwide popularity thanks to its inspiring matches, memorable characters, and emotional storytelling.
The series continues to expand with new animated projects, including:
- Haikyu!! The Dumpster Battle, released in 2024.
- Haikyu!! The Movie: VS The Little Giant, scheduled for 2027.
- Haikyu!! Where the Monsters Go, a special anime focusing on the highly anticipated match between Fukurodani Academy and Mujinazaka High School.
The Kanezaki collaboration arrives as excitement for the franchise continues to grow ahead of its upcoming anime releases.
Limited-Edition Collaboration Sasakamaboko
The collaboration centers around two of Kanezaki’s signature products, each paired with exclusive Haikyu!! bonuses.
Dateage
Dateage is one of Kanezaki’s most popular items.
Although compact in size, it offers a rich flavor enhanced with fragrant Sendai miso, making it a longtime favorite among local customers.
Each collaboration package includes:
- Limited-edition Haikyu!! packaging
- Newly illustrated Hinata artwork
- An exclusive Shoyo Hinata acrylic keychain
The cheerful design perfectly matches Hinata’s energetic personality.
Tairyo-bata
The second featured product is Tairyo-bata, Kanezaki’s flagship sasakamaboko.
Known for its premium quality and traditional craftsmanship, it is often considered the company’s signature product.
The collaboration version includes:
- Exclusive Kageyama-themed packaging
- A newly illustrated design
- A Tobio Kageyama acrylic keychain
The elegant presentation reflects Kageyama’s calm and focused character.
Online Exclusive Collaboration Set
Fans unable to visit Sendai can also enjoy the collaboration through an online-exclusive set.
The special package contains:
- Four Tairyo-bata
- Six Dateage
As a bonus, customers will receive an exclusive clear card featuring newly drawn illustrations of Hinata and Kageyama.
The online version makes it easier for collectors and fans across Japan to participate in the collaboration while supplies last.
Exclusive Haikyu!! Merchandise
In addition to the food products, the collaboration features an impressive lineup of limited-edition merchandise showcasing the newly drawn artwork.
Available items include:
Acrylic Figure Stands
Perfect for displaying Hinata and Kageyama together on desks or shelves.
Can Badge Sets
Collectible badges featuring the exclusive collaboration illustrations.
B2 Half Tapestries
Large decorative tapestries ideal for displaying the artwork at home.
Additional collaboration goods are also expected to be available throughout the campaign, making this a must-see event for collectors.
Many of the products are designed to be displayed as matching sets, encouraging fans to collect both Hinata and Kageyama versions.
Visit Kanezaki Stores During the Event
Fans visiting participating Kanezaki locations during the collaboration period can also enjoy special displays.
Participating stores will feature:
- Character standee panels
- Collaboration product displays
- Exclusive merchandise
- Limited-edition sasakamaboko packages
These photo spots allow visitors to immerse themselves in the collaboration while shopping for exclusive items.
Collaboration Period
The Haikyu!! × Kanezaki collaboration will run for a limited time.
Campaign Dates
August 1, 2026 – August 31, 2026
Because the collaboration food products are limited in quantity, they will only be available while supplies last.
Participating Stores
The collaboration products will be sold at several Kanezaki locations, including:
- Kanezaki Sohonten Sasakama-kan
- S-PAL Sendai
- Sendai Station Haremachi Court
- AEON Mall Sendai Uesugi Store
- Other participating Kanezaki stores
Selected collaboration merchandise will also be available through Chugai Online, giving fans another way to purchase the exclusive items.
Why This Collaboration Is Special
Unlike many anime collaborations that simply feature character artwork on merchandise, this event celebrates Miyagi Prefecture’s local culture, connecting Haikyu!!’s real-world setting with one of the region’s best-known traditional foods.
Seeing Hinata and Kageyama enjoying sasakamaboko reinforces the series’ roots in Miyagi while introducing fans to a regional specialty that has been loved for generations.
For visitors traveling to Sendai, the collaboration also offers a unique opportunity to experience one of the local foods frequently associated with the prefecture that inspired the anime’s setting.
Collaboration Overview
Event Period
- August 1, 2026 – August 31, 2026
Main Attractions
- Limited-edition collaboration sasakamaboko
- Exclusive Hinata and Kageyama packaging
- Acrylic keychains
- Clear card bonuses
- Acrylic stands
- Can badge sets
- B2 half tapestries
- Character standee displays
Sales Locations
- Participating Kanezaki stores
- Chugai Online (selected merchandise)
Please note that collaboration food items are available only while supplies last, and product availability may vary by store.
Final Thoughts
The Haikyu!! × Kanezaki collaboration perfectly blends anime, local culture, and traditional Japanese cuisine into one memorable event. Featuring newly illustrated artwork of Shoyo Hinata and Tobio Kageyama, exclusive sasakamaboko gift sets, collectible acrylic keychains, clear cards, and a variety of limited-edition merchandise, the campaign is sure to delight both longtime fans and collectors.
Whether you’re visiting Sendai to experience the collaboration in person or ordering the exclusive products online, this limited-time event offers a fun way to celebrate one of anime’s most beloved sports series while discovering one of Miyagi Prefecture’s most famous culinary specialties. With the collaboration ending on August 31, 2026, fans are encouraged to grab their favorite items before they sell out.
