by Hyundai x Spider-Man special wrapping car jacks Shibuya on the weekend! Hyundai announced on June 9th that it would carry out collaboration measures in conjunction with the release of the animated movie “Spider-Man: Across the Spider-Verse” in Japan by Sony Pictures Entertainment (hereafter referred to as Sony Pictures).
Hyundai x Sony Pictures, Third Collaboration This collaboration builds on Hyundai’s global promotional partnership with Sony Pictures in 2020 to showcase a vision of human-centered mobility through product and technological innovation. Past collaboration works include “Spider-Man: No Way Home (2021)” featuring the EV “Ionic 5” and SUV
“Tucson” was the first, and the concept SUV “Tucson Beast” was the second. There was “Uncharted (2022),” in which other commercial vehicles appeared. The third installment, Spider-Man: Across the Spider-Verse, is the sequel to the Academy Award-winning animated film Spider-Man: Into the Spider-Verse (2018).
The new movie, released worldwide in June, will feature the EV, which won the World Car of the Year Triple Crown in April 2023 and the iF Gold Award at the iF Design Awards—introducing the Ionic 6 Electrified Streamliner. There will also be the Flying Prophecy, a flying version of the concept car that inspired the design of the Ionic 6, and a fictional self-driving robo-taxis based on the Pony.
In addition, future mobility, “Advanced Air Mobility (AAM),” which uses space in the air for shortening travel time, and “special purpose vehicle (AAM),” is an eco-friendly urban mobility device that supports a variety of lifestyles. Hyundai’s multiple future mobility concepts that will revitalize the city, such as “PBV)” and “Hub,” which will be a space for mobility movement and community activities, will also be introduced.
A specially made EV car wrapped with the characters that appear will run through the streets of Shibuya! Along with the release in Japan on June 16th, a promotional campaign will be held on June 16th, in which unique wrapping cars of EV “Ionic 5”, “Ionic 6,” and “Kona Electric” depicting movie characters will run in the city of Shibuya—conducted for three days from 18th to 18th. It runs from Shibuya to the Omotesando area for a limited time.
