by Sylvanian Families has been gaining popularity among adults for several years, mainly on SNS. Its popularity continues even today.
In 2019, the largest exhibition in the history of Sylvanian Families will be held; in 2022, the full 3DCG animation “Sylvanian Families Flare’s Happy Diary” will be broadcast, and this year, “Sylvanian Families Flare’s Go for Dream!” will be broadcast. It was done.
The first movie, “Sylvanian Families the Movie: A Gift from Flare” will be released on November 23rd. Sylvanian Families is by no means a fad and can be said to be truly unparalleled. Why is it so popular, including the standard figures, pop-up shops, and animations?
Sylvanian Families went viral on SNS.
Around 2018, Sylvanian Families began to attract attention, especially among adults. Posts related to Sylvania have become a buzz on SNS due to the official website’s SNS. However, the Sylvanian Families Exhibition, which was held in Ginza, Tokyo, in 2019, spurred this popularity.
This exhibition, which can be said to be the largest in Sylvanian Families history, displayed over 1,000 Sylvanian Families toys sold in Japan, including a giant diorama, and it became a hot topic of “nostalgic!” The creativity born out of Sylvanian Families also drew attention, with designer Tomoe Shinohara supervising the costume design.
Along with this, numerous pop-ups were held regularly. Getting the figures you’re looking for is even more accessible without going to the toy store.
One of the reasons for Sylvanian Families’ popularity is that it’s not only soothing to have on hand but also makes you want to collect each series and post them on social media.
Sylvanian Families has a long history and was first released by toy manufacturer Epoch in 1985.
Epoch was originally famous for toys for boys, such as baseball boards, but Sylvanian Families was the first company to release toys for girls.
To give children a sense of warmth, the dolls were given a flocked finish that made them feel pleasant to the touch, and the house, furniture, and doll costumes were made with the early 1990s in mind. The world where you can play with authentic dioramas captured young girls’ hearts, and Sylvanian Families became an instant hit.
At first, toys were limited to Sylvania Village. Still, later, the “Urban Life Series,” which was set in a place other than Sylvania Village, was added, and the number of families with stylish costumes and furniture designs increased.
It was a big hit with a big house with a red roof.
Then, in 1995, there was a second boom, and the Big House with the Red Roof”, which could be played from four directions, became a big hit. It sold a total of 1 million units. In addition, in the 2000s, new families and furniture series increased, and in 2007, the Chocolate Rabbit Family,” the main character of the current Sylvanian Families, appeared.
Sylvanian Families is still loved in more than 60 countries and regions worldwide, with cumulative sales reaching 150 million units. Two generations of parents and children have supported it since its release. One of the characteristics of Sylvanian Families is that it has enjoyed stable popularity even before it became a hot topic on social media.
Sylvanian Families has remained popular since its release, but I would also like to pay attention to its anime production.
Surprisingly, the Sylvanian Families anime production began quite a while ago. A doll animation was produced in the UK in 1985, and an animation was made in the US in 1987, but it has yet to become a hot topic.
Production of the Sylvanian Families anime in Japan will begin in 2007, but the 3DCG animation was completed after three episodes. Compared to toys, anime production could have gone better.
Under these circumstances, “Sylvanian Families Mini Story” was produced in 2017. From this point on, the Chocolat Rabbit family, Flair, becomes the main character, and the families and characters that didn’t have names until now also have names.
The central Chocolat Rabbit family is the Chocolate family, the Walnut squirrel family is the Walnut family, etc. By giving each character a name, each character has a unique personality, and the story in Sylvania Village has added depth.
Initially, the individual members of the Sylvanian Families were not given names because Epoch wanted children to think freely and play as they liked. However, each character now has a name that can be considered a great success in animation production.
Full 3DCG anime will be broadcast in 2022
Since then, anime production has steadily gained popularity, and in 2022, “Sylvanian Families Flare’s Happy Diary,” drawn in full 3DCG, will be broadcast. “Sylvanian Families Flare’s Go for Dream!” will be broadcast this year. It was done.
One of the reasons for its popularity is that the animation is carefully crafted down to the smallest detail, often making you realize once again the world of Sylvania Village. When you look at every corner of the familiar Chocolat Rabbit family’s house in a 3DCG image, there are many discoveries you never noticed before, including the furniture, wallpaper, and room layout.
This movie version of “A Gift from Flare” is not only the first version but has already become a hot topic, with 3DCG images and Nonoka Murakata acting as a voice actor. Another appeal of this work is that you can experience the beautiful Sylvanian village of each season in 3DCG.
The world of Sylvanian Families, where two generations of parents and children spent their childhoods together, has expanded even further in Reiwa.
Generations still love Sylvanian Families because of their love and compassion for their families and the respect they feel for the Sylvanian village’s beautiful nature and simple life. It could be from a story he drew as a child or an animated story.
Sylvanian Families makes you feel nostalgic and reminds you of what’s important in your heart. And even in Reiwa, these tiny and precious dolls capture our hearts and never let go.
