by ABEMA, the new TV of the future, will broadcast the Japan Anime Trend Awards 2024, one of Japan’s most significant anime awards, on the Anime SPECIAL channel from 7pm on December 26th. During the program, ABEMA will hold the Japan Anime Trend Awards Ceremony, where the winners will be announced in each category after rigorous screening based on data compiled by major media. The Anime Marketing Award has been decided to be
The Japan Anime Trend Awards 2024 will look back on the trends of 2024 and also introduce the hot topics of 2025. Haraichi’s Iwai Yuuki will be the main MC, and Adachi Rika will be the sub-MC. Guests include Tenshinhan Tairo, Tokui Sora, Hamada Tatsuomi, and other anime-loving celebrities.
This time, the Anime Marketing Award, given to anime work that went viral after posting on official accounts such as YouTube and TikTok, was decided to be “Shikanoko Nokonoko Koshitantan.” Many people are addicted to this unprecedented chaotic comedy of “deer x beautiful girls.”
The opening “Shikairo Days,” which repeats the phrase “Shikanoko Nokonoko Koshitantan,” and the “Shikanoko Dance” also became big hits, creating a real buzz. In particular, when an endurance video of only the opening intro looped for an hour was released, it recorded more than 2.8 billion views on TikTok.
In addition, it has been creating a buzz with its ultra-unusual promotion, such as collaborating with Nara Prefecture’s official mascot, Sento-kun, on SNS and appearing in the anime’s final episode. Nokotan also rushed to the venue, making the award a well-deserved one.
Aya Okano, Publicity Producer at Twin Engine Inc., commented, “Even the professionals were really into Shikanoko, so I never expected to receive such a serious award, and so I’m honored. We wanted to convey the free-spirited worldview of the work in our publicity, and our internal meetings were as lively as a comedy competition.”
