by [Daily Sports Korea Reporter Kim Ji-hye] With BTS ahead of their album release, they were selected as the artist with the most excellent fandom firepower in the first half of the year.
On the 1st, Hanteo Global (CEO Kwak Young-ho), the operator of Hanteo Chart and Whosfan, released the ‘Hanteo Global K-Pop Report: 1H 2021 #2 Global Index of K-pop’ (HANTEO GLOBAL K-POP REPORT: 2021 Semi-annual Summary). Announced.
In the second report published on the afternoon of the 7th, the artist with the most significant global influence was selected using the album authentication data of international K-pop fans, collected by the ‘Whosfan Big Data Lab.’ As a result, BTS came first, ATEEZ in second place, and NCT Dream in third place.
The Hanteo Global K-Pop Report paid attention to the fact that BTS recorded the highest certification rate only with previously released albums, even though they did not release a physical album within the first half of this year. In addition, it was announced that BTS fans in the US had the highest activity among BTS fans around the world, raising expectations for the upcoming BTS comeback.
Next, the global fandom index of ATEEZ, which has established itself as a worldwide artist by showing strength in the United States and Europe, and NCT Dream, which is highly loved in Southeast Asia, was also mentioned. This also revealed where each artist’s activity base was and which album received the most extraordinary love among the released albums.
In addition, through the album authentication data, it was revealed that the United States is the country with the most active and influential fandom. It pointed out that there was a remarkable growth in the activities of fans in Southeast Asia.
In particular, the data mentioned in this report are the only data that can identify the size and activity of ‘core fans’ in each region. They also drew attention by implying that they will act as important indicators in the global music market.
On the other hand, ‘Hanteo Global K-Pop Report’ is a report that will be released for the first time this year by Hanteo Global, which operates global K-pop-related services such as Hanteo Chart and Whosfan. Was created to analyze the trend and direction of K-pop through this. More details can be found through Hanteo News.
