by The Korea International Trade Association announced on the 15th that it held the ‘Sydney Hallyu Town’ event in Sydney, Australia from the 11th to the 14th (local time) in collaboration with the Ministry of SMEs and Startups, MBC, and the Large and Small Business Agricultural and Fishery Cooperation Foundation.
At this event, a B2B export conference for local buyers and a B2C promotion for consumers were held to support the entry of excellent domestic small and medium-sized enterprises (SMEs) products into the Oceania market.
At the B2B consultation held at Novotel Sydney Olympic Park Hotel on the 11th, 25 domestic SMEs in the fields of beauty, household goods, and food participated and conducted 130 export consultations with 60 buyers from Australia and New Zealand. Major buyers include Accom, which supplies amenities to hotels across Australia, and Upcycle, a general import and distribution company in New Zealand.
On the 13th and 14th, a B2C promotion was held at Kudos Bank Arena in Sydney in collaboration with MBC. In particular, about 12,000 spectators who visited the K-pop concert ‘Hallyu Pop Fest Sydney 2022’ held on the same day showed great interest in Korean products as they visited the promotional event site.
The association supported the direct purchase of products that were difficult to sell on-site through Kmall 24, a B2C station direct purchase shopping mall operated by the association, and also provided a shipping discount promotion.
Kim Hyun-Cheol, head of the Global Cooperation Headquarters of the Korea International Trade Association, said, “Last July, Australia simplified the difficult immigration process, opening the door for Korean companies to enter the ocean. As interest is growing, we will take this event as an opportunity to help Korean companies to enter overseas markets more actively.”
In the second half of the year, we plan to continue supporting companies for overseas expansion through consultations and promotions in various regions such as Vietnam (Hanoi), Japan (Tokyo), and Indonesia (Jakarta).”
