by The group Stray Kids will be active in the second half of 2021 and set out to solidify the K-pop trend.
In Mnet’s ‘Kingdom: Legendary War,’ Stray Kids proudly took first place in June, where six prominent K-pop groups competed in June, boasting their unique charm on each stage. Global fans expressed their high expectations for the new album of those who took the throne with their producing ability and explosive performance skills. Stray Kids will release their 2nd regular album ‘NOEASY’ and the title song ‘Singer’ on August 23. ‘ and once again shines the presence of the ‘4th generation representative group’.
For the new album, members Bang Chan, Changbin, and Han of the team’s producing group 3RACHA participated in the work of all the songs.
The new song ‘Sorikun’ wittily unravels the firm belief that ‘I will not be discouraged no matter what anyone says,’ featuring gorgeous traditional Korean music and magnificent brass instruments. In addition to a trailer video like a hero movie, Stray Kids’ signature teasing content ‘UNVEIL TRACK,’ where you can preview some of the songs and high-quality comeback content such as a concept teaser image, is said to be the best work of all time. predicted
In the group teaser photo posted on Stray Kids’ official SNS channel on the 7th, the eight members perfectly digested the intense all-red color costumes and colorful accessories to match the modifier ‘concept restaurant’. Following Bang Chan and Reno on the 9th, Changbin, and Hyunjin on the 10th, Han and Felix on the 12th, the individual images of Seungmin and I.N, released at 00:00 on the 13th, each attracted attention with their colorful charms. Seungmin took a confident pose with a relaxed expression, and I.N caught the eye by giving a solid look with his unique eyes.
‘UNVEIL: TRACK’ is raising the expectations of K-pop fans with the group’s musicality and sensuous visual beauty. Intro track ‘CHEESE’ (Cheese) and unit songs ‘Compulsive (Bang Chan, Hyunjin),’ ‘Gone Away (Han, Seungmin, I.N)’ (Gone Away), ‘Surfin’ (Lino, Changbin, Felix)’ (surfing) They opened four teaser contents for songs they made themselves and showed strong confidence in the new album.
In addition, Stray Kids communicates more sincerely with domestic and foreign fans through various self-contained videos, including a video of their song-making machine. In the song camp-style video ‘[SKZ SONG CAMP] Howl in Harmony,’ which melts the music production process, he tells a candid and straightforward story and a professional figure who does his best to make good songs. Showed off Celebrating the 3rd anniversary of the formation of the fandom on the 1st, ‘STAYweeK’ was held for a week from July 26, and various contents such as ‘[SKZ SONG CAMP] Howl in Harmony’ and ‘Sungdong Family’ were opened and distributed around the world. It made STAY (stay: fandom name) happy.
The close exchange with fans led to the expansion of the fandom. In the ‘Hanteo Global K-Pop Report’ recently released by Hanteo Chart, he stood out as he was selected as the number one artist within four years of debut, who recorded the highest social index rise in the first half of this year. In addition, based on the number of album purchases and certifications by fans in 119 regions worldwide, Hanteo Chart ranked 7th in the global index ranking in the first half of 2021, proving its global solid fandom popularity.
On October 13, the 2nd Japanese single will be released, and the fans at home and abroad will be even stronger. Stray Kids, who made their official debut in Japan with the best album ‘SKZ2020’ on March 18 last year, is the ‘Top 10 K-Pop Albums Released in Japan’ among the first half of the 2020 chart (Jan. It took first place and climbed to the top of the Oricon weekly singles chart in the first week of its release, with the first single ‘TOP’ in June of the same year. In addition to domestic activities, they are also active overseas and add firepower to the rise in popularity.
Meanwhile, the new album ‘NOEASY’ and the title song ‘Singer,’ which contains many Stray Kids’ musical colors and unique charm, will be available on various music sites at 6 pm on August 23.
