by Blue Lock fans now have a new way to show their love for the hit soccer anime—through premium personalized hair care. The TV anime has officially partnered with MEDULLA, one of Japan’s leading customized hair care brands, for a stylish limited-time collaboration featuring exclusive merchandise, original illustrations, special voice content, pop-up events, and collectible bonuses.
From custom-made shampoo and treatment sets inspired by your hair type to newly illustrated characters relaxing in pajamas, this collaboration perfectly blends anime, fashion, and self-care. Whether you’re a long-time Blue Lock fan or simply looking for premium hair care products, this campaign offers something unique for everyone.
Blue Lock Continues to Dominate Anime and Pop Culture
Based on the best-selling manga by Muneyuki Kaneshiro (story) and Yusuke Nomura (art), Blue Lock is serialized in Weekly Shonen Magazine and has become one of the biggest sports anime franchises in recent years.
The story follows 300 elite high school soccer players selected for the mysterious Blue Lock Project, an intense training program designed to create the world’s greatest striker capable of leading Japan to FIFA World Cup glory.
The franchise continues to grow rapidly:
- Season 1 premiered in October 2022.
- Season 2: Blue Lock VS. U-20 JAPAN aired in October 2024.
- A live-action movie adaptation is scheduled to premiere on August 7, 2026.
- A new TV anime sequel has also been officially announced.
With its explosive popularity, stylish character designs, and memorable personalities, Blue Lock has become a perfect partner for lifestyle collaborations like MEDULLA.
MEDULLA x Blue Lock Collaboration Overview
The collaboration introduces an exclusive collection of personalized shampoo and repair treatments featuring newly drawn illustrations of five fan-favorite characters:
- Yoichi Isagi
- Seishiro Nagi
- Hyoma Chigiri
- Rin Itoshi
- Jyubei Aryu
Unlike ordinary anime merchandise, this collaboration combines premium beauty products with Blue Lock’s signature theme of self-improvement and individuality.
Every product is customized according to the customer’s hair condition, allowing fans to receive a personalized hair care routine while enjoying exclusive Blue Lock collectibles.
Personalized Hair Care Inspired by Your “Ego”
One of MEDULLA’s biggest features is its personalized hair diagnosis.
Using a system built from approximately 70,000 different hair-care combinations, MEDULLA recommends customized shampoo and treatment formulas based on your individual hair concerns, including:
- Hair texture
- Dryness
- Damage
- Oil balance
- Scalp condition
- Fragrance preference
In the collaboration, the Blue Lock characters humorously describe this personalized process as finding your own unique “ego”—a clever reference to the anime’s central philosophy of maximizing individual strengths.
Stylish New Web Commercial Released
To celebrate the collaboration, MEDULLA has released a brand-new promotional web commercial featuring the Blue Lock cast.
The commercial opens with the ever-fashionable Jyubei Aryu, who performs a stylish hair inspection before introducing MEDULLA’s personalized hair care system.
Throughout the commercial, viewers can enjoy fun interactions between the characters:
- Isagi becomes excited after receiving a shampoo customized specifically for him.
- Aryu passionately pursues perfect style through premium hair care.
- The characters exchange humorous conversations while demonstrating the benefits of personalized products.
The commercial captures both the energetic personalities of the Blue Lock cast and the stylish image of the MEDULLA brand.
Exclusive Limited-Edition Collaboration Packaging
The collaboration products come in beautifully designed packaging featuring brand-new character illustrations created exclusively for this event.
Each made-to-order shampoo and repair set is delivered in a premium collector’s box that showcases the five featured Blue Lock characters.
Fans and collectors alike will appreciate the attention to detail, making the packaging itself a keepsake even after the products are used.
Limited Bonus Items for Purchasers
Customers purchasing the collaboration set will receive several exclusive Blue Lock collectibles while supplies last.
Standard Purchase Bonus
Every customer receives:
- Hair Chart Trading Card Set (All 5 Characters)
Each trading card highlights the featured character’s hairstyle and personality while complementing the collaboration’s hair-care theme.
Season Program Exclusive Bonus
Customers enrolled in the seasonal program receive:
- Trading Cards
- One Acrylic Stand featuring a character of their choice
Fans can select their favorite Blue Lock player to display alongside their collection.
Annual Program Exclusive Bonus
The annual membership offers the most premium rewards, including:
- Complete Trading Card Set
- Acrylic Stand (Choose One Character)
- Original Character Hairband
- MEDULLA Ultra Shine Pro
- Premium ultrasonic treatment iron (valued at approximately ¥40,000)
The Ultra Shine Pro uses ultrasonic technology to improve treatment absorption, allowing users to enjoy salon-quality hair care at home.
These exclusive gifts are available on a first-come, first-served basis while supplies last.
Special Pop-Up Event at MIYASHITA PARK
Fans will also be able to experience the collaboration in person through a special limited-time pop-up event.
Event Dates
July 16 – July 22, 2026
Venue
THE [ ] STORE
RAYARD MIYASHITA PARK
The venue recreates a stylish shared living space where Isagi, Aryu, Chigiri, Rin, and Nagi spend time together wearing exclusive pajama outfits.
Visitors can enjoy:
- Life-size displays
- Photo spots
- Exclusive decorations
- Collaboration merchandise
- Interactive exhibits
- Capsule toy (Gacha) machines with special prizes
The relaxed pajama theme presents the characters in a charming new style rarely seen in the anime.
Giant Blue Lock Collaboration Posters
Before the pop-up event begins, MEDULLA will display giant collaboration posters in Tokyo.
Display Period
July 13 – July 19, 2026
Fans who photograph the posters and share them on social media during the campaign period can receive exclusive original collaboration stickers.
Exclusive Voice Campaign
From July 15 through August 31, 2026, fans can participate in a special X (formerly Twitter) campaign.
Participants who share their impressions after using MEDULLA products will receive access to newly recorded Blue Lock character voice messages created exclusively for the collaboration.
These limited-time recordings cannot be heard anywhere else, making them especially valuable for dedicated fans.
Why This Collaboration Stands Out
Unlike many anime collaborations that simply place characters on product packaging, the MEDULLA partnership integrates Blue Lock’s themes directly into the customer experience.
The campaign combines:
- Personalized beauty technology
- Premium hair care
- Original character artwork
- Voice content
- Interactive pop-up experiences
- Limited-edition collectibles
This creates an experience that appeals not only to anime fans but also to beauty enthusiasts interested in customized hair care.
Collaboration Schedule
Campaign Starts
July 4, 2026 (12:00 PM JST)
Giant Poster Campaign
July 13 – July 19, 2026
Pop-Up Store
July 16 – July 22, 2026
Location:
THE [ ] STORE, RAYARD MIYASHITA PARK
Voice Campaign
July 15 – August 31, 2026
Reward:
Exclusive newly recorded Blue Lock character voices
Final Thoughts
The Blue Lock × MEDULLA collaboration is one of the most stylish anime lifestyle campaigns of 2026. By combining personalized hair care with exclusive illustrations, collectible merchandise, interactive events, and original voice recordings, the campaign offers far more than standard anime merchandise.
Whether you’re aiming for Aryu’s luxurious hairstyle, Chigiri’s silky crimson hair, or simply want premium customized shampoo tailored to your own hair type, this limited-time collaboration delivers a unique blend of fashion, beauty, and anime culture.
With limited-edition bonuses available only while supplies last, Blue Lock fans may want to act quickly before this exclusive collaboration comes to an end.
