by The movie “ONE PIECE FILM RED” was released on the 6th of this month.
Box office revenue, which exceeded 2.2 billion yen two days after its release, reached a record of over 7 billion yen in 10 days, and it was reported that it exceeded 8 billion yen two days later. rice field.
This work is undoubtedly the biggest hit this summer, with some even predicting that it will break the 10 billion yen mark at the box office.
Let’s take a look at what the box office figures show and what drives the excitement.
More momentum than ever is shown by this year’s box office revenue
Including the 2020 theatrical version “Kimetsu no Yaiba” Mugen Train, which recorded the first box office revenue of more than 40 billion yen in the history of Japanese movies, last year’s “Shin Evangelion Theatrical Version” and “Theatrical Version Jujutsu Kaisen 0”. , Over the last few years, there have been works that have exceeded 10 billion yen in box office revenue.
In addition, it is difficult to quantify the popularity of anime works, but perhaps because there is an easy-to-understand indicator of box office revenue, in recent years the anime movie “Billions of Yen Breakthrough! ’ came to be frequently reported, and the number also attracted special attention.
If this situation continues, it is easy to become paralyzed. The box office revenue is over 1 billion yen.
Considering that, starting with “ONE PIECE FILM Z” (box office revenue of 6.87 billion yen), which was the highest box office of the series so far, “ONE PIECE FILM GOLD” (5.18 billion yen) and “ONE PIECE STAMPEDE” (55.5 million yen). 100 million), and “ONE PIECE FILM STRONG WORLD” (4.8 billion) before that was also a big hit enough to be included in the top 10 of all Japanese movies released that year. I understand.
Then, what is the driving force behind the excitement of this film “ONE PIECE FILM RED”, which has surpassed the momentum of successive blockbuster works and is already whispering that it will exceed 10 billion in box office revenue this time? What the hell is that?
Elements that expand the audience and encourage multiple viewings
It is a major premise that this work is a work that fascinates people in the first place, such as the new drama, powerful action, and attractive characters that are drawn in the movie. There is no doubt that “songs” are one of the elements that greatly drive the excitement.
The songs, which were distributed sequentially before the movie was released, not only made fans of the work excited about the story and what scenes the songs would be used in but also made people who did not plan to watch the movie learn about the movie through the songs. I think it was also an opportunity to get interested in the work.
In addition, the music played by Mr. Ado and other representative Japanese artists flows throughout the work along with the captivating visual expression, and it is also a work that you can experience as if you were really at the live venue. , Even friends and family who have not seen the “ONE PIECE” anime or manga can easily be invited to the movie theater, and it seems to be an element that expands the audience.
Not only fans of the work, but also people who know “ONE PIECE” but don’t know much about it, can enjoy it. It will encourage multiple viewings.
The existence of “Uta” in this work, which brings about those effects through synergy between the strongest work and the strongest artist, is important not only in the work but also in driving the excitement of people outside the workplace. I think it’s a factor.
The episode linked to the movie in the TV anime that is currently being broadcast is also attracting attention, and from the 27th of the weekend, new gifts for visitors will start, and it is expected that the momentum will continue toward the end of the summer vacation season. This work will be done.
I can’t wait to see how far the excitement will continue in the future.
