by Fans of the hugely popular anime Chiikawa have another reason to celebrate. The second promotional video for the series has officially been released, featuring the long-awaited first appearance of the mysterious used bookstore owner with crab-ear accessories — one of the most beloved side characters from the original manga.
It has also been announced that the character will be voiced by:
Harumi Momono
The new promotional video immediately generated excitement online, with fans praising both the adorable animation and the addition of another memorable character to the ever-growing world of Chiikawa.
New ‘Chiikawa’ Promotional Video Showcases Fan-Favorite Characters
The newly released PV highlights many familiar faces from the series, including:
- Chiikawa
- Hachiware
- Usagi
- Momonga
- Kurimanju
- Shisa
- Otter-senpai
- Pajama Parties
- Yoroi-san characters
The trailer also features a variety of scenes showing the everyday lives of the characters, including:
- dancing
- weddings
- meals together
- monster hunting
- emotional moments
- comedic chaos
Among all these colorful scenes, the first appearance of the used bookstore owner wearing crab-like ears became one of the biggest talking points online.
Fans of the original manga had been eagerly waiting to see the character animated.
Who Is the Used Bookstore Owner in ‘Chiikawa’?
Used Bookstore Owner
is a gentle and caring character from the original manga created by:
Nagano
The character is known for:
- her honest personality
- emotional warmth
- quiet bravery
- and her amusing interactions with Momonga
The crab-ear design has also made her visually memorable among fans.
Although she appears soft-spoken and kindhearted, the bookstore owner also has a surprisingly strong personality beneath her cute appearance.
Her addition to the anime is expected to further expand the emotional depth and charm of the series.
Harumi Momono Shares Her Thoughts on the Role
Voice actress:
Harumi Momono
shared several comments regarding her experience recording for the anime.
According to Momono, she was especially surprised by:
Momonga
and the character’s eccentric behavior.
She explained that after performing the role herself, she completely understood why the bookstore owner becomes drawn to Momonga.
Momono also praised:
Yuka Iguchi
For her adorable performance as Momonga, saying it naturally made her smile during recording sessions.
Harumi Momono on the Character’s Appeal
In her comments, Momono described the bookstore owner as:
- caring
- honest
- adorable
- emotionally strong
She explained that she tried to portray not only the character’s kindness but also her bravery and inner strength.
Momono also shared a heartfelt message for fans:
“The bookstore owner is a truly kind-hearted girl whom everyone can support. Her honest smile has encouraged me many times as well.”
She added that she hopes viewers will enjoy seeing the character animated.
Why ‘Chiikawa’ Continues to Dominate Pop Culture
Chiikawa has become one of Japan’s biggest multimedia franchises in recent years.
Originally posted on X (formerly Twitter) by an illustrator:
Nagano
The series exploded in popularity because of its unique balance between:
- adorable character designs
- emotional storytelling
- surprisingly dark world-building
- absurd comedy
The contrast between the cute appearance of the characters and the harshness of their world has resonated strongly with both children and adults.
Massive Popularity Across Social Media and Merchandise
The franchise has achieved incredible milestones, including:
- over 4.66 million followers on social media
- more than 400 million YouTube views
- multiple Japan Character Awards victories
- massive merchandise sales across Japan
The anime’s short-form storytelling format has also made it highly accessible for casual viewers.
Its broadcast schedule is on:
Fuji TV
Mezamashi TV continues to attract large morning audiences.
Why Fans Love ‘Chiikawa’
One reason for the anime’s success is its emotional unpredictability.
While the series often appears cute and relaxing on the surface, it regularly includes:
- emotional struggles
- survival elements
- bittersweet moments
- strange creatures
- existential humor
This unusual balance gives the series surprising emotional depth.
Even side characters like the bookstore owner quickly become fan favorites because they feel emotionally sincere and relatable.
The Animation Continues to Impress Viewers
Fans have also praised the anime adaptation for preserving the original manga’s charm.
The animation successfully captures:
- soft expressions
- emotional pauses
- comedic timing
- cozy atmosphere
- cute movement styles
The second promotional video further demonstrates the studio’s ability to bring Nagano’s world to life while maintaining the original emotional tone.
A Beginner-Friendly Anime Perfect for All Ages
Unlike many long-running anime franchises, Chiikawa is easy for newcomers to start watching.
Episodes are short, emotionally engaging, and packed with memorable characters.
The anime appeals to:
- children
- casual anime fans
- slice-of-life viewers
- comedy lovers
- longtime manga readers
Its universal themes of friendship, anxiety, kindness, and perseverance make it highly relatable.
Final Thoughts
The newly released second promotional video for Chiikawa has once again reminded fans why the franchise remains one of Japan’s most beloved anime properties.
From the adorable daily adventures of Chiikawa and friends to the emotional warmth of the newly introduced bookstore owner, the series continues to perfectly balance cuteness, comedy, and heartfelt storytelling.
With:
Harumi Momono
Joining the cast and bringing the crab-eared bookstore owner to life, viewers now have even more reasons to look forward to future episodes of this charming and surprisingly emotional anime series.
