by There are many exciting contents from an economic point of view, such as moss and big hits in movies. So he writes “A Column for Thinking about the Economic Meaning of Movies.” That is the core of this diary. Also, if you watch a movie that impresses you from the creator’s point of view, you can find about one movie every one to two weeks. If there is a work that I want to recommend, I will introduce it at any time. If there is no update, is it busy with work in another field, or …? (Laughs) (Sentence / Masahiro Hosono)
The movie industry is finally about to get out of the corona recession that has been going on since 2020. The box office revenues of 11 major Japanese distributors from January to May have regained their vibrancy, recording 140.4% year-on-year. Japanese films were already in good shape, but with the success of “Top Gun His Maverick” more than expected, Western films that should be two wheels are regaining energy.
There are two significant trends behind this resurrection drama.
The first is that “historic titles” such as “Top Gun,” “Dragon Ball,” “Ultraman,” “Mobile Suit Gundam,” and “Detective Conan” stand out in the top rankings of the past few weeks. ..
This range from works that the movie continues every year to positions such as “Top Gun” for the first time in 36 years, but it is easy to “common language” by being supported by a wide range of people from old fans to new people. There is strength.
This “common language” transcends the boundaries of generations and is “easy to put topics in everyday conversation,” “word-of-mouth” is easy to spread, and “mass” is becoming more popular, which is a significant factor in the excellent performance.
The second is a solid animated film movement not aimed at mega-hits but the “core” layer with a small number of public halls.
While mega-hits are prominent in animated films, unfortunately, some movies are mossed without even being noticed, especially in the case of original films.
Therefore, a method of steadily thinking about developing popular original manga instead of the original work emerges. Especially in the case of animated work, it is easy to understand how many needs there are when it is made into a movie.
This trend includes the currently released “The Quintessential Quintessential Movie, “Theatrical Version Teasing Master Takagi-san, “and “Movie Yurucamp,” to be released on July 1 (Friday) this weekend. Is!
First of all, “The Quintessential Quintessential” is serialized in Kodansha’s “Weekly Shonen Magazine” from 2017 to 2020, and the book is 14 volumes in total. And as of March 2022, the cumulative circulation has exceeded 16 million, and the original manga is selling well.
Then, in 2019 and 2021, it will be made into a TV animation (12 episodes each). In “Movie Five Equal Bride,” released on May 20, 2022, the end of the original was animated.
Next, “Teasing Master Takagi-san” is a manga that has been serialized since 2013 in Shogakukan’s “Gessan” (initially the appendix “Gessan min”). At the moment, up to 18 volumes have been published.
And it has been made into a TV animation for three periods 2018, 2019, and 2022.
Due to its stable popularity,” Mr. Takagi, who is good at teasing the movie,” was released on June 10, 2022.
These two works originated from major publishers and have the exact primary mechanism. Still, there is a difference in popularity between “Weekly Shonen Magazine” (with a circulation of 480,000) and “Gessan” (with a circulation of 12,000). There may be a face. (Both January-March 2022: According to the Japan Magazine Publishers Association)
These are business models that aim for a box office revenue of 400 to 600 million yen, but in “The Quintessential Quintessential Movie, “the attendee benefits have become more popular than expected, and “the more you give out the attendee benefits, the more you will grow. It seems that you are in a “mode like going on.”
Even if the business model is initially stable, it may enter such a “probability change” mode, and the uncertainty is also the fun of movie entertainment.
By the way, “Movie Yurucamp △ ” will be released this weekend, and it will be interesting to see the result of this work.
First, as a central premise, I think that all three works are purely well-made and exciting movies.
Meanwhile, relatively recently, I learned of the existence of a work called “Yurucamp. “
And although the publisher is “Houbunsha,” it seems that I have never had a connection with me so far, and it is the situation I recognized for the first time after watching the movie. (Probably, like me, many people remember it at the beginning of this work)
“Yurucamp” was serialized in the monthly magazine “Manga Time Kirara Forward” from 2015 to 2019. After that, it moved to Houbunsha’s electronic comic app, “COMIC FUZ,” and up to 13 volumes have been published. It has been.
This feels like the “current trend of the manga industry.”
I first learned about “The Quintessential Quintessential Bride” and “Mr. Takagi, who is good at teasing “because I met Kodansha in the electronic comic app of Shogakukan.
Thinking this way, publishers may no longer be that critical factor.
“Yurucamp” will be made into a TV animation for two terms in 2018 and 2021. It has also been made into a drama on the TV Tokyo network twice in 2020 and 2021.
High school girls play a central role in the story. The point is that in this movie version, the five main characters are working people.
As the title suggests, the theme is camp, but it was an indoor camp, and it was fun even for me, who doesn’t know the characters.
I’ve watched not only Japanese movies but also movies from all over the world. Honestly, I was dissatisfied with the exchange of emails on my smartphone because watching any of the films was difficult, and I wondered if I could make them look a little better. Meanwhile, in “Movie Yurucamp △ , “I felt like I saw the best method, and it was a very compelling video expression!
In addition,” △ “in the title of “Yurucamp △” is a “pictogram” meaning a tent and is a “character that does not need to be read aloud,” but in the world of manga, pictograms are used in the title. It’s changing.
As for the age group of the main characters, “The Quintessential Quintessential Bride” is a high school student, and” Mr. Takagi, who is good at teasing the movie,” is a junior high school student and “Movie Yurucamp △ ” is a new member of society. I want to pay attention to whether it will be.
In terms of content, “The Quintessential Quintessential Bride” and “Mr. Takagi, who is good at teasing the movie,” have a significant love element, but “Movie Yurucamp △ ” is an outdoor girls’ story, so this area is a repeat demand. It is also interesting how it relates to.
And the common point of these three works, indispensable for repeat demand, is “visitor benefits.” The first bonus of “Teasing Master Takagi-san the Movie” is a particular version in the form of a book, such as “Teasing Master Takagi-san” Movie “Volume.”
Similarly, for the other two works, in the form of adding +0.5 to the latest issue, in “The Quintessential Quintessential Bride, “14.5 volumes of “The Quintessential Quintessential Bride. ” In “Movie Yurucamp △ , “it is 13.5 volumes of “Yurucamp △ . “
In this way, fans who collect books will want to arrange this “special volume” on the bookshelf, so the “Quintessential Quintessential Bride” with the largest circulation will have an explosive effect. I am convinced that it was there.
Moreover, probably because of the power of the distribution company, the distribution / Pony Canyon’s “Movie Five Equal Bride” is distributed in 108 halls, and the distribution / Toho Imaging Division’s “Theatrical Version Teasing Master Takagi-san” is broadcast in 151 theaters.・ Shochiku’s “Movie Yurucamp △ ” is being screened at 121 halls.
In other words, in “The Quintessential Quintessential Quintessential Movie, “it can be said that the situation was more like a scramble because “books are popular + there are few screenings.”
In this way, by making full use of the benefits of visitors, the number of works steadily supporting even small-scale releases is increasing, directing the booming movie industry!
