by Netflix’s original animated feature Super Princess Kaguya! has officially wrapped up its remarkable theatrical run, ending as one of the most successful Netflix anime film releases in Japanese cinema history. Originally scheduled for just a one-week limited release in 19 theaters, the film exceeded all expectations by expanding to more than 100 theaters nationwide, ultimately earning over ¥2.7 billion (approximately $18 million USD) at the Japanese box office while attracting more than 1.34 million moviegoers.
The film concluded its theatrical run on June 18, capping off an extraordinary four-month run that transformed what was intended to be a promotional screening into a nationwide theatrical success.
From Limited Release to Record-Breaking Success
When Super Princess Kaguya! debuted on February 20, few expected it to become one of the year’s biggest anime success stories.
Initially available in only 19 theaters for a single week, overwhelming audience demand led distributors to repeatedly extend the screening schedule and add more theaters across Japan. Eventually, the movie was shown in over 100 cinemas, making it one of the rare Netflix original films to achieve significant box office success despite already being available on the streaming platform.
Industry observers have described the film’s theatrical performance as an exceptional achievement, proving that audiences remain eager to experience high-quality anime on the big screen.
A Beautiful Original Story by Director Shingo Yamashita
The film marks the feature-length directorial debut of acclaimed animator Shingo Yamashita, who is widely recognized for creating spectacular opening sequences for hit anime including:
- Jujutsu Kaisen Season 1
- Chainsaw Man
- Urusei Yatsura
- Several other critically acclaimed anime projects
Rather than adapting an existing manga or novel, Super Princess Kaguya! tells an original story centered around the virtual world of Tsukuyomi, a place filled with dreams, music, hope, and emotional connections.
The film follows the journey of young girls whose lives become intertwined through music, friendship, and self-discovery while exploring themes of identity, courage, and emotional healing.
Its visually stunning animation, emotionally driven storytelling, and memorable soundtrack quickly earned praise from both critics and anime fans.
Farewell Event Celebrates Four-Month Success
To celebrate the conclusion of the theatrical run, a special farewell stage greeting was held on June 19 at Cinema City Tachikawa, one of the real-life locations that inspired the film.
The venue was completely sold out as enthusiastic fans gathered to celebrate the movie’s incredible success.
Meanwhile, the event’s official livestream on YouTube attracted approximately 46,000 viewers, demonstrating the film’s continued popularity even after leaving theaters.
Cast Reflect on an Unforgettable Journey
The farewell event featured appearances by:
- Yuko Natsuyoshi (voice of Kaguya)
- Saori Hayami (voice of Tsukimi Yachiyo)
- Director Shingo Yamashita
Reflecting on the film’s unexpected four-month theatrical run, Yuko Natsuyoshi expressed heartfelt gratitude to fans.
“What was supposed to be one week became a very long and unforgettable journey. Thanks to everyone’s incredible support, people were still enjoying the film even as the summer season arrived. As more audiences discovered the movie, I had many more opportunities to portray Kaguya. This achievement belongs to every fan who supported the film.”
Saori Hayami also became emotional while thanking the audience.
“Hearing everyone’s applause and cheers fills my heart with emotion. Every screening, every reaction, and every memory came together to create something truly special. Spending this journey with all of you has been an irreplaceable experience.”
Her touching comments prompted Yuko Natsuyoshi to joke,
“That sounds exactly like something Yachiyo would say!”
The heartfelt exchange drew warm applause from fans attending the event.
Director Opens Up About Reading Online Reviews
Director Shingo Yamashita also shared an honest behind-the-scenes story about following audience reactions online.
He admitted that after the film premiered on Netflix, he constantly searched social media to read both positive feedback and criticism.
“I actually spent a lot of time reading critical comments. I always want to know what could have been improved. Once I finished reading everything, I thought, ‘Okay… I can do even better next time.’ My emotions changed every day depending on what I was reading.”
His candid confession about “ego-searching” on social media amused both the audience and fellow cast members.
Special Revival Screenings Announced for September
Fans who missed the theatrical release—or simply want to experience the movie again—will soon have another opportunity.
The production committee officially announced that Super Princess Kaguya! will return to theaters beginning September 18 with premium-format screenings, including:
- MX4D
- 4DX
- SCREENX
- ULTRA 4DX
- Dolby Atmos
These formats promise a more immersive viewing experience with enhanced sound, motion effects, and panoramic visuals.
When the teaser for the revival screenings was shown during the event, the audience erupted in cheers.
Laughing with excitement, Yuko Natsuyoshi shouted:
“I’m back!”
Saori Hayami quickly responded with a smile,
“A moment ago, you were saying goodbye so emotionally!”
Director Yamashita joined the fun, joking,
“This is a film that simply refuses to give up!”
The playful interaction became one of the event’s biggest highlights.
Why the Film Became a Hit
Several factors contributed to the film’s unexpected success:
- Stunning animation and artistic direction.
- Emotional storytelling centered on music and friendship.
- Strong word-of-mouth recommendations from audiences.
- A successful combination of theatrical and Netflix distribution.
- Growing fan support through social media.
Its success demonstrates that original anime films can still thrive in theaters when supported by high-quality production and passionate audiences.
Final Thoughts
What began as a one-week limited theatrical release has become one of the most surprising anime success stories of the year. With ¥2.7 billion in box office revenue, 1.34 million admissions, and a highly anticipated September revival screening, Super Princess Kaguya! has firmly established itself as both a commercial triumph and a beloved original anime film.
As anticipation builds for its return to theaters in premium formats, the film continues to prove that compelling storytelling, breathtaking animation, and strong fan support can turn even the most modest release into an unforgettable cinematic phenomenon.
