Fukuchiyama City, Kyoto Prefecture, has made a bold move again. The work “I was ordered to exterminate the demons when I reincarnated” (from now on referred to as “the demons” in all 24 episodes), which became a hot topic by animating the “Oeyama Oni Densetsu” transmitted in the city, will be broadcast on TV from the 21st as a commercial. It is airing in Osaka. Until the 29th. This is the first time the city has worked on a commercial, and Katsuyuki Konishi, the voice actor of that “Kimetsu no Yaiba,” will appear. It plays a role in promoting Fukuchiyama for the tourist season during the summer vacation.
“Toruki” is a modern arrangement of the picture scroll of “Oeyama Oni Densetsu” that remains in Fukuchiyama City and is made into a short animation on the WEB. When it was produced in December last year, it attracted attention as a finalist of the “BRANDED SHORTS 2022” tourism video award, a short film festival by companies and organizations.
However, it is from here that Fukuchiyama City is unique. In line with the occasional “demon boom,” I decided to make the best use of existing materials to spread the word about demon legends and connect them to tourism PR. This behavior seems to have inherited the spirits of Akechi Mitsuhide, a Sengoku warrior with a connection to Fukuchiyama. Based on the animation consisting of 6 minutes and 50 seconds, it was re-edited into a CM of 24 episodes with 1 episode 15 seconds and started broadcasting on TV Osaka from this 21st.
The city’s first TV commercial is played for seven days only on weekdays, four episodes a day between dramas from 1:36 pm, and the person in charge said, “It’s not like a commercial, it’s interesting, what is it at first? I didn’t understand it, but it was a story, and there was a reaction, such as laughing at the rap-like exchanges. “
I also got caught in a commercial. When I was having a late lunch at my favorite izakaya, a Korean drama was playing on the TV screen, but a strange animation suddenly appeared, so I just watched it.
In the first place, “Oyama Oni Densetsu” means that the warlord “Minamoto no Yorimitsu,” who was born in the middle of the Heian period, is accompanied by strong vassals called “Yoriko Shitenno” and exterminates the demon Shuten-Doji in Tanba Province. In the anime, an ordinary office worker falls down the stairs one day and reincarnates into a different world. Eventually, a rap battle is fought with the demon, and the story is about defeating the monster.
Moreover, Katsuyuki Konishi, a voice actor known for the role in the popular anime “Kimetsu no Yaiba” Umeda Tengen, is in charge of the voice of Yorimitsu, and “Miracle-san,” who is rapidly gaining popularity on TikTok, plays many roles. As a case where the local government is involved with the voice actor, there is an example of Mr. Yoshitada Otsuka, who was in charge of Sakonji Urokodaki of “Kimetsu no Yaiba” when Okayama Prefecture planned “Okayama Discovery Karuta” in January last year. “At the end of each CM, the demon extermination hero Minamoto no Yorimitsu introduces” Oeyama, the sacred place of demons “and other demon spots in Fukuchiyama, so don’t miss it.”
The city offers various benefits as a campaign for the demon town of Fukuchiyama. By making a reservation in advance, 20% of the JR usage on the way back and forth will be returned with ICOCA points. I learned this from the poster that I casually saw on the platform of the station I usually use. Maybe I have “Fukuchiyama disease.” In addition, the city also runs a uniform 800 yen one-way “Oni Taku” from Oe Station to sightseeing spots.
After the commercial, we focused on the Keihanshin area and broadcast YouTube advertisements in August. He is trying to turn his attention to “Fukuchiyama” in a demon-like operation.