by Won-wook Lee (Hwaseong-eul, Gyeonggi-do), chairman of the National Assembly Science and Technology Information and Broadcasting Committee, put heads together to make the K-pop industry environmentally sustainable in the era of climate crisis between K-pop fans and the entertainment industry.
On the afternoon of the 6th, Chairman Lee, K-Pop 4 Planet, and the Korea Social Responsible Investment Forum held a ‘K-Entertainment Business, Talking about Sustainability’ meeting in the 1st Seminar Room of the National Assembly Building.
At this meeting, lawmakers Jeong-suk Yang, Young-chan Yoon, Byeong-hoon Lee, Vice Chairman of the Korea Communications Commission Kim Hyun, and Mark Bertage, Economic Counselor, British Embassy in Korea, who worked closely with the K-pop group Blackpink, who were recently ambassadors for the United Nations Framework Convention on Climate Change (COP26) held in the UK, were in attendance. And congratulated him.
In a subsequent announcement, K-Pop 4 Planet activist Da-Yeon Lee said, “The MZ generation, which accounts for a significant number of K-pop fans, is susceptible to the climate crisis and tends to act directly in that they suffer the most and directly suffer the damage from the climate crisis.” “K-pop Fans have already been actively involved in climate action, such as creating forests under the names of their favorite idols or helping victims of the climate crisis, but to change the overall K-pop culture, the participation and communication of producers, entertainment companies, is essential.”
“In the era of Corona, Hallyu culture, including K-pop, showed rather large growth in terms of revenue and influence,” said Sederbau Saeji, professor of Korean Studies at Pusan National University, who was in charge of the presentation on the topic of ‘K-Enterprise’s ESG introduction direction.’ At a time when public awareness is high, if the K-pop industry presents a sustainable roadmap, its status will be even higher.”
The discussion was attended by Kim Myung-soo, head of the Korea Entertainment Producers Association, director of the Korea Entertainment Producers Association, who is involved in the K-Entertainment field, Oh Hyun-sook, producer of the entertainment center of KBS Production 2 Headquarters, Dong-ah Lim, director of Naver ESG, and Cho Han-kyu, vice president of Kakao Entertainment.
Meanwhile, K-Pop 4 Planet, a climate action platform led by K-pop fans, plans to deliver the signatures of 10,000 people who participated in the ‘No K-Pop on a Dead Earth’ campaign to Hive, YG, SM, and JYP officials.
Chairman Lee Won-wook said, “It is everyone’s social responsibility to respond to the climate crisis.” “If the K-entertainment industry adopts an ESG keynote in line with the needs of K-pop fans, it will become the standard for a new entertainment culture so that collaboration will be more emphasized in the future.”
