by On Shopee, one of the largest e-commerce platforms in Southeast Asia and Taiwan, the sales of Korean brand special exhibitions exceeded 1 billion won. To target, local young people passionate about K-pop, various products of small and medium-sized domestic companies were introduced in connection with large-scale K-pop concerts.
Shopee announced on the 2nd that it recorded 1 billion won in sales at ‘K-Collection,’ a Korean brand exhibition in which 50 small and medium-sized enterprises in Korea participated. This unique exhibition was held for 50 days from May 31st to July 20th and was planned in conjunction with ‘KCON: TACT 4U’, the world’s largest K-culture festival, through the cooperation of CJ ENM.
Shopee conducted live broadcasts with famous local influencers 12 times, along with promotional activities including exposing the banner of the special exhibition on the main platform screen and presenting freebies and idol photo cards so that domestic companies can achieve the best results in this special exhibition. In particular, the online fan meeting and live commerce held by the idol group BTOB, which was selected as the official ambassador for Shopee’s ‘K-Collection,’ at ‘Shopee Live,’ exceeded 200,000 views.
In this special exhibition held in Singapore, Malaysia, Vietnam, and the Philippines, ‘Aha Baha Paha 30 Days Miracle Toner’ from the beauty brand ‘Some By Me,’ cup tteokbokki from the convenience food brand ‘Yopokki,’ and ‘Unpa Cosmetic” Bubi Boobi Bubble Lip Scrub’ was the most sold.
