by As part of the ‘2022 stepping stone for shared growth’, the new Thai girl group Roseberry announced that they would receive K-Pop training in Korea for about four months.
‘Roseberry,’ a particular unit group created only for K-Pop training, is a unique team produced by ‘IDX Entertainment,’ a famous Thai entertainment agency, for the ‘2022 shared growth stepping stone training.
The eldest sister of the ‘Roseberry’ team, Ayla (22 years old), is a key member of the girl group ‘rose quartz,’ which is already well known in Thailand. The remaining members, such as Munin (19 years old), Kittika (18 years old), and Sitanun (18 years old), were selected after fierce competition from the rookie group BerryBerry (14 members) just before their debut.
Roseberry arrived in Korea on the 13th of last month and stayed in Korea until October, experiencing vocal/dance, Korean interviews, and image training like domestic K-Pop aspirants.
Roseberry will release a soundtrack and music video with K-Pop composer Jo Michel, who was active in SM Entertainment and then remove it in Korea and other countries. The first stage will be the Asia Song Festival, held on October 14 at Han River Park in Yeouido, Korea.
Among the members, Ayla expressed her ambition, “I want to be trained in Korea like a K-Pop artist and let the world know that Thai artists are good at Asian Song Festival performances.” The team’s leader and youngest member, Sittanun, is spending a hotter summer in Korea than in Thailand with the dream of “I want to stand on the stage of a Korean music show if I grow my skills through training.”
Even after returning to their home country, Roseberry plans to maintain a unit group and be active. Thailand has the second largest content market among ASEAN countries. The domestic music market, represented by T-Pop, is worth $231 million.
In addition, the International Cultural Exchange Promotion Agency will provide tour training for domestic entertainment agencies and professional studios for five days and four nights for the executives of Roseberry’s agency this year. This is to expand and support the spread of the know-how based on the domestic popular culture industry that made K-Pop a success rather than simply passing on the external style of K-Pop, which is combined with the country’s elements and, through this, to lead the popular culture industry in the target country.
Professor Gyu-take Lee of George Mason University Korea, a famous culture expert, said, “The Korean Wave is usually used with the expression ‘entrance’. Regarding the sustainability of Hallyu, only when the perspective of ‘entrance’ considers the recipient can create an environment for cultural exchange in the true sense.” The value of the ‘stepping stone for shared growth’ business was highly evaluated.
