by In-depth content about ‘TikTok,’ which is changing the flow of popular music, was covered in ‘2021 K-Pop (Radar) TikTok’.
‘2021 K-Pop (Radar) TikTok’, the first K-Pop conference, recently held various topics such as K-Pop design, lyrics, stage direction, virtual idol, fandom culture, K-Pop data, data, and trends inside and outside of K-Pop. A total of 10 sessions were released and attracted attention.
Among them, under the theme of ‘The New Joker of the Music Ecosystem: TikTok’, a time was prepared to discuss how TikTok affects the current music production method, focusing on concrete and practical examples.
Music critic Younha (music critic), Kim Youngdae (music critic), Hwanghyeon (K-POP Production Monotree representative producer), and Cho Shinyoung (Warner Music Asia/Korea K-POP, J-POP marketing team leader) participated in this session.
Regarding the phenomenon that famous songs from decades ago are gaining popularity again through TikTok, the cast focused on the fact that users are directly active as ‘creators,’ and the song that became a hot topic as a challenge in the platform is again in the music market He explained that a cycle leading to actual music revenue is formed.
Shin-Young Cho, Head of Marketing at Warner Music, made an official music video by collecting the TikTok challenge videos of Jason Derulo for ‘Savage Love,’ as well as songs released in the past such as D-Hack’ OHAYO MY NIGHT’ and Shawn’s ‘Way back home’ are used as TikTok BGM. He introduced specific cases related to active publicity, such as being re-emerged, and said that the era in which anyone can create and promote through ‘TikTok’ has arrived and that various success stories are being born.
Hwang Hyun, Monotree’s representative producer, said, “The songs that are popular in the TikTok Challenge are like evolutionary versions of hook songs. If hook songs were one-sided, now they have changed to a self-participatory type that is easy to play with,” and “Unlike the past, people do not want ‘heroes.’ The public, now is a world where anyone can become a TikTok creator.”
As such, TikTok is receiving explosive responses from netizens. It provides a place for creation and publicity that transcends time and space, and it continues to attract attention, as discussed in ‘2021 K-Pop (Radar) TikTok’.
Meanwhile, information related to the 2021 K-Pop (Radar) conference was released free of charge through the official site, drawing attention from netizens.
The conference, held under four themes of FANDOM, TIKTOK, CREATIVE, and NEXT KPOP, was conducted by K-Pop Radar as a team with famous K-Pop critics Cha Woo-jin, Kim Young-Dae, and Kim Yun-ha.
K-Pop Radar is a fandom data-specialized service that was opened by music startup Space Oddity to understand fandom data at a glance in line with the rapid growth of K-Pop. Currently, 653 Korean artist teams’ music video views, YouTube subscribers, Twitter, Instagram, Spotify followers, and fan cafe members are provided through a web service in the form of graphs and charts. Last year, it signed an official partnership agreement with Twitter and released the ‘2020 #KpopTwitter World Map’ to attract attention, and this year, along with TikTok, they released the 2021 TikTok K-Pop World Map. In addition, the app’ Duckmate in my hand, blip’ for the K-pop fandom recently ranked first in Google Play and the ‘window program’ of the Ministry of SMEs and Startups and is receiving a warm response from the fandom.
