by Recently, female idols have been receiving a lot of attention from the public to the extent that they are called ‘the heyday of K-pop girl groups.’
If you look at the Melon charts in the fourth week of August and the first week of September, all but two songs in the top 10 are female idol songs for two weeks in a row.
New Jeans, I’ve, and Black Pink are representative girl groups that occupy the top of the charts.
Choi Gwang-ho, secretary general of the Korea Music Contents Association, explained, “Girl groups’ share in music sales in the first half of this year has risen to 78%.
Music critic Lee Gyu-tak and former idol trainer In Ji-Woong agreed that female idols could gain their current popularity because they strategically pursued popularity.
This reviewer said, “It has become difficult to find popular songs among male idols after BTS, but female idols aimed well at most fans who wanted popular songs. Evaluated.
Various concepts of female idols, such as ‘narcissism’ (Ive) and ‘teen innocence’ (New Jeans), are also prevalent factors.
Former Trainer In said, “The group active around the transition from the 3rd generation to the 4th generation was dominated by the girl crush concept, and fans gave negative feedback because of the lack of diversity. Because of that, after that, female idols came up with a non-overlapping concept.”
This reviewer also cited the support of female youth as one of the factors of its popularity.
“Women and teenagers are passionate about New Jeans and Ive, which have teenage members because they spend more than singers as ‘wannabe,'” he explained.
