by As the overseas direct purchase market is booming worldwide due to the prolonged COVID-19 (COVID-19), the movement of the retail industry to target the ‘reverse immediate purchase’ market is also busy. Efforts to preoccupy the market continue as the reverse direct-purchase market is steadily growing every year thanks to the Hallyu craze.
According to the retail industry, on the 9th, eBay Korea will start the standard delivery service of its own global integrated delivery system ‘eGS (eBay Korea Global Shipping Program)’ to the UK and Canada from this day. This targets the UK and Canada, where a positive image of Korean products is formed, but overseas direct purchases account for a large proportion of online shopping.
Since May of last year, ‘eGS’ is a delivery system operated by eBay Korea to help domestic sellers export overseas, so-called ‘reverse direct-purchase.’ It has steadily expanded its service area and is currently providing delivery services in 118 countries. Through this, the number of actual users has steadily increased, and more than 750 sellers are presently using eGS, and the daily average transaction volume has also increased to 1,100.
eBay Korea is strengthening its reverse direct purchase service because the size of the reverse direct-purchase market is showing steady growth. According to the National Statistical Office, the size of the domestic online reverse direct-purchase market was about 5,961.3 billion won last year. It is a market with high potential, which has grown steadily since 2014 and has grown more than eight times in 6 years. As the domestic overseas direct purchase market is expected to reach 6 trillion won, the reverse direct-purchase market is also growing naturally along with the growth of the overseas direct purchase market.
This is believed to be due to the increased demand for Korean products from foreigners, as interest in Korea has increased worldwide due to the Hallyu craze. eBay Korea’s ‘Gmarket Global Shop,’ a platform specializing in the reverse direct purchase, mainly focuses on K-Pop products. These are albums, DVDs, photo cards, and goods of global idols. Also, with the popularity of ‘K-beauty,’ sales of cosmetics such as skin care, makeup, and mask packs are steadily increasing.
Gmarket Global Shop’s official YouTube channel ‘INSSAOPPA G’ also surpassed 400,000 subscribers within two years of opening the track. It is known that most of the YouTube channel subscribers are foreigners, so it is popular abroad. YouTube content includes links to related products, which means that foreign consumers can purchase products through the YouTube channel.
Convenience store GS25 is also launching a reverse direct-purchase strategy by selling a collaboration box, ‘YOUUS is Daebak’ containing its brand (PB) product ‘Yours’ through the reverse direct-purchase site ‘Daebak’ in April. Your Is Is Jackpot is a package-type product in which 14 types of products such as snacks, Gumi, and beverages are provided at random and promotional materials such as badges, bracelets, and mobile phone straps of Hope Butterfly. It was sold out even though it was priced at $44.99 (about 50,000 won). GS25 plans to diversify its online exports with this opportunity.
An official in the distribution industry said, “As the K-Pop craze spreads around the world, the demand for reverse direct purchase is also increasing.” “According to this trend, more sellers want to export. More and more companies are opening up,” he said.
