by ‘2021 Seoul International Music Fair
(MU: CON)’ (in the future, ‘MU-CON 2021’) will be held online for three days from September 30 to October 2.
Celebrating its 10th anniversary this year, ‘Mu-Con’ is Asia’s largest global music market that seeks to advance overseas by establishing networks in the domestic and foreign music industry and activating exchanges between industry professionals. Under the theme of ’10 Years and Future of K-Pop: A DECADE OF K-POP AND THE FUTURE AHEAD’, this event will introduce a new direction for ‘Mucon.’
‘Mucon’ is planning to use the strength of ‘the globalization of K-pop’ to discover promising new K-pop musicians and serve as a gateway to overseas expansion. Accordingly, in the B2B method of introducing domestic musicians to the existing limited overseas buyers, the opportunity to contact consumers increases. The program will also be enriched, from memorable performances to celebrate the 10th anniversary of Mu-Con to conferences, pitching, networking, showcase, and music tech IR (company briefing) pitching.
Analysis of trends and future of the global music industry and K-pop success stories from the Mu-Con conference
‘Mu-Con 2021’ conference, which discusses the trends and future of the music industry, will be held for two days from October 1 to 2nd. On the 1st, ‘MU: CON X TREND’ looks at the latest music distribution trends, and on the 2nd, ‘MU: CON X FUTURE’ deals with new music-related technologies and information. It will be a place where you can hear the various opinions of the speakers.
On the 1st, the ‘MU: CON X TREND’ keynote lecture will be held by Professor Anita Elberse of Harvard Business School with the theme of ‘The rise of global superstars – what we can learn from it. Professor Anita Elbez published a report analyzing the success stories of BTS, ‘Big Hit Entertainment and Blockbuster Band BTS: K-Pop Goes Global.’ has been known in
In addition, in ‘#Beyond K-POP: The globalization of K-POP that extends from music to movies, dramas, and culture,’ Kim Yeon-Jung, managing director of Twitter Global K-Pop & Content Partnership, analyzed Twitter big data to make K-pop bordering on the cultural industry. It tells about the aspect of expanding into the world beyond.
Billboard columnist Jeff Benjamin’s ‘Power Interview: Jenna Andrews’ is also available. Jenna Andrews participated in producing BTS’ Dynamite vocals and composing Butter and Permission to Dance.
In addition, the new program ‘Music Tech Pitching,’ which was newly launched this year, supports IR pitching for global investment companies of music tech companies participating in Conjin One’s ICT-Music (Music Tech) production support project. Companies such as Bitsum One, New tune, Phone Air, Playhead, and Juice participating in ‘Music Tech Pitching’ are also participating in the ‘MUSIC TECH SUMMIT )’ to seize opportunities for global pitching.
The 10th special performance
On the 30th, ‘MU: CON X The Celebration’ will be held on the afternoon of the 30th, the first day of ‘Mucon 2021’, with all K-pop musicians such as NCT DREAM, Pentagon, and Samuel Seo. Along with main MC Younha, group NCT Dream and Pentagon, and rock bands Monni, Soran, and fusion Korean music band Jambinai, musicians of various genres such as Brave Girls, Wonho, and Samuel Seo will stage a splendid stage. The second lineup of the 10th-anniversary celebration of Mu-Con will be additionally revealed.
The ‘Mu-Con Showcase,’ which runs from September 30 to October 2, will feature musicians of various genres, including Jamie, Phil Kim, Saeboy, Vivi, Ahn Ye-eun, Katie, and Gaho. Hot Issue, Kingdom, and DKB, many up-and-coming K-pop musicians will participate, and a total of 42 teams will perform.
If selected as an excellent musician in ‘MuCon Showcase,’ support for participation in ‘K Music Week’ and global promotion benefits will be provided. Meanwhile, special celebration performances by musicians ATEEZ, Everglow, ONF, Golden Child, From Nine, and Woods are also prepared during the three-day showcase.
Condition President Cho Hyun-rae said, “Mucon has established itself as a music market representing Asia along with the growth of K-pop over the past ten years. and musical diversity at the same time.”
The 10th-anniversary celebration performance, conference, and showcase of ‘MuCon 2021’ can be viewed by anyone through ‘Coca Music’ and will be broadcast live and highlighted through SBS MTV, SBS FiL, and MTV ASIA.
