‘600,000 people read in seconds’ The background of the first romantic comedy ‘Puniru’ explosion.

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On March 15, 2022, the web news medium “CoroCoro Online” from the editorial department of Shogakukan “CoroCoro Comic” was renewed so that original digital manga could also be announced, and the web manga magazine “Weekly CoroCoro Comic” was launched.

Maedakun’s “Puniru is a cute slime” is the “first romantic comedy” that caused a buzz from the first day, and the first episode hit a cumulative total of 600,000 PV so far.

“Puniru” exceeded 35,000 followers in less than a month and a half after starting an official account on Twitter. Since then, its popularity has continued and expanded, reaching a cumulative total of 2 million PV up to the 5th episode. The PV of “Weekly Coro” explodes every time the latest episode is published.

“Weekly Coro” was first published to create a system for producing unique works such as “Puniru,” -I asked the editorial department.

Transforms from a human shape to a sticky liquid … A slime heroine that is too novel
“Korokoro” is a medium that has been mainly targeted at middle and upper grades boys, and it has been said that “I will graduate when I start to be interested in romance.”

However, “Puniru” will be centered around Kotaro, a second-year junior high school student who is the main character, Puniru, a slime who looks like a human girl who has lived with Kotaro since childhood Kirara-senpai, who Kotaro longs for.

Puniru takes a ridiculous action that uses the characteristics of slime to attract the attention of his favorite Kotaro, and Kotaro is hugged by Puniru and puts in a tsukkomi while becoming slimy. Puniru freely changes her body like slime, and when her boobs are about to be rubbed, her breasts are cut off, and she looks bold, or she grows up or looks like a gal. I will change it too.

It is unique when viewed as a work of “Korokoro,” and when viewed as a “romantic comedy,” the heroine modeling is very novel. This shocked readers, and as soon as the serialization began, countless fan art was posted on SNS.

“There is a lot of feedback from adults, such as being ranked 4th in the trend on the day when the official hashtag” #Puniru is cute slime “is set on Twitter, but since access will increase on weekends, readers will also read it carefully. The editorial department sees that they are giving me. Looking at the analytics, the number of children who are the original target, and 18 to 24 years old who are probably graduates of “Korokoro” is increasing steadily. ” Mr. Koichi Kobayashi)

Not only the impression that “Puniru is cute” as the time progresses, but also fans are attached to all the unique characters, such as Yusuke Nanba, who wants to go to the children’s house even though he should be a chara man and goes through the kid’s animation story with all his might. It is said that it is.

The style is consistent, but the response explodes when the original character’s romantic comedy is released on the Web.

What kind of writer is Maeda-Kun, who created “Puniru”? When I asked Mr. Takumi Yamazaki, the editor in charge,

“I think this work has a lot of continuity from Maeda-Kun’s past work. If you are interested, please read it.”

It was said that I read it.

Maeda-Kun’s comics, which debuted in 2011, are serialized in “Hyahadayo ♪ Funashi” and “CoroCoro Ichiban” serialized in “CoroCoro,” “Bessatsu CoroCoro Comic,” “Ciao,” and “Ciao Deluxe.” “The master of drums, Dodon, is dong at the 4-frame festival! “and so on.

In Funassyi’s manga, Funassyi cuts his limbs into slices and spouts juice to change his body dynamically, and in “Taiko no Tatsujin,” Don-chan has a soul in Japanese drums. The kid puts out liquid, soul, and food from his mouth and hips (?), And his body runs out. Indeed, the style of creating a burst of impactful laughter by freely changing the character’s body is consistent.

However, by doing it with “Gakuen Love Come” by the original character (intense comedy color) instead of the copyrighted “gag” 100% manga, the unique sense and worldview of the writer are more outstanding in “Puniru.” It feels like it is.

“Mr. Maeda has a very high ability to draw cute characters from the beginning, and that ability is fully utilized in this character knowledge. When I put it out in the serialization competition, I asked him to develop some character design ideas,” I chose the character that I thought, “This is it!” After consulting with the teacher. As a result, it became a buzz, but I did not make it aiming at topicality. But I thought about the fun first with the author and the person in charge. This is the work that started serialization. “(Mr. Yamazaki)

For several years, we have been focusing on the original manga and increasing the number of places where we can present various works.

“Puniru” buzzed at the beginning of “Weekly Coro,” but this is not a coincidence.

Of course, no one knows what kind of work will be a hit, so I don’t want to say “100% inevitable”.

However, it means that the “preparation” for such a phenomenon started many years ago.

The ” Korokoro ” editorial department launched a separate volume, “Mirakoro,” in 2019, which publishes a one-shot manga, and published one in 2020 and three in 2021. Before that, the editorial staff at the site said, “I want more places to announce original manga” and “I want to challenge new manga more and more.”

Until 2018, the number of one-shot publications per year was 14,5, but it has doubled since 2019. “I am Matomo-Kun,” “Kashibattle,” and “Black Channel,” which ranked first in the “Mirakoro” questionnaire, were serialized in “Korokoro” magazine and have grown into famous works competing for the top of the questionnaire.

Maeda-kun does not have any works published in “Mirakoro.” Still, the editorial department has a policy of “focusing on the original manga,” The momentum to create a place where you can challenge new works has increased. It is connected, and there is no doubt that “Puniru” was born from this flow.

“‘Korokoro’ was the highest proposition as a children’s magazine, ‘a manga in a style that can be read from any issue.’It still puts the priority on being read in magazines more than books. While it is a good thing about “Korokoro,” some exciting projects are naturally not suitable for it.

If there is a place on the Web where such works can be put, it is possible to develop manga of a type that seems “Korokoro” but is difficult to publish in this magazine. Since the primary target readers are children, we will not shake, but we will deliver the manga we make to a broader range of readers, for example, as “Jump” is read by men and women of all ages while singing. “Shonen Magazine.” I should be able to do it thinking that I launched “Weekly Coro” (“Weekly CoroCoro Comic” secretary, Koichi Ishii)

Seven new serials started when “Weekly Coro” was first published. It is a weekly serialization and is updated one by one every day of the week.

The romantic comedy “Puniru” and the hobby “Urban Legend Sensei Uramon” are a little out of the color of “Korokoro” magazine, and “Duel Masters Guren” is a continuation of the popular card game in this magazine. It’s a hobby manga.

“Genius Inu Leo,” “Nyanko Great War,” “Animal Crossing: New Clothes Diary,” and “Weird Manga Retsuden” are manga that goes to get the laughter that “Korokoro” is good at. Still, they are comedies (“Korokoro”). I do “gags” but not so much “comedy”), and the material is surreal, so the hair color is a little different from the works published in this magazine.

“I will continue to release new works regardless of whether they are read out or serialized. Until now, I think that the manga I want to draw is different from the manga that appears in” Korokoro, “and some writers feel that the hurdle to serialization is high. I think there was, but I would be grateful if the number of manga artists who think “Let’s challenge” increases with the creation of “Mirakoro” and “Weekly Koro.” “(Mr. Ishii)

While preparing for the launch of “Weekly Coro,” the editorial department said, “Since Shueisha’s” Shonen Jump + “has grown to that extent over the six to seven years since its launch,” Weekly Coro “has grown to that extent, even if it takes many years. I want to make it a vibrant medium like “La.”

However, when the lid was opened, there was a great response on the first day. “Weekly Coro” uses the GIGA viewer for viewing manga developed by Hatena Co., Ltd. Still, among the 17 web manga magazines that use this viewer, 30 new serialized works have been published three times in a row from the first time. “Puniru” was the first to record more than 10,000 PV.

“I’m relieved that the direction I was aiming for wasn’t wrong because of the hot reaction that exceeded my expectations. Of course, I don’t want to make a manga that will cool down immediately after a temporary buzz. We will carefully grow the work in anticipation of the future. Not only the original serialization of “Weekly Coro” but also some of the manga serialized in “Korokoro” magazine, old and new, are distributed, so if you like it, please read the comics. If you can pick it up, “(Mr. Ishii)

“The editorial staff will do their best to deliver the uniqueness of” Korokoro “to many people, not to mention” Puniru “!” (Mr. Yamazaki)

The second and third “Puniru” -No, “Tsurupika Hagemaru,” “Obocchama-Kun,” “Class King Yamazaki,” “Denjarasuji-san,” “Keshikasu-Kun” and other “Korokoro” The foundation for the birth of a big title following the hit work of the original manga from the Web is already being laid.

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