by There are many exciting contents from an economic point of view, such as moss and big hits in movies. So he writes “A Column for Thinking about the Economic Meaning of Movies”. That is the core of this diary. Also, if you watch a movie every day that impresses you from the creator’s point of view, you can find about one movie every two weeks. If there is a work that I want to recommend, I will introduce it at any time. If there is no update, is it busy with work in another field, or …?
“Movie Crayon Shin-chan Mononoke Ninja Jinfuden” will be released this weekend on April 22 (Friday). The first thing that surprised me in this work was the 30th-anniversary mark that appears at the beginning!
“Movie Crayon Shin-chan Mononoke Ninja Jinfuden” will be released this weekend from April 22 (Friday). The first thing that surprised me in this work was the 30th-anniversary mark that appears at the beginning!
Although I say “continuation is power”, “Movie Crayon Shin-chan” has been released every year since the first movie in 1993, literally for a year.
Due to the influence of the new Corona, 2020 was suddenly “postponed”, but from the spring release related to the annual Golden Week, we decided to release it in the unusual off-season of September 11.
In 2021, some adjustments will be made, and it will be released during the summer vacation period of July 30. And this year, we have returned to the spring release, which involves Golden Week in regular operation.
Speaking of “30 years”, it is the period when a 5-year-old child starts to see and turns 35 years old.
In other words, in the real world, “a situation where a 35-year-old parent takes a 5-year-old child to a movie” is born, but in the movie, there is an “eternal 5-year-old child’s hero”.
In this way, the merit that “longevity animated films are easy to penetrate the family” is likely to occur. Still, the longer it continues, the more difficult problems will arise.
The significant part is the “era setting” problem.
I feel that this is based on “settings that are comfortable for children today”.
For example, in this work, Shin-chan has a “mother’s smartphone”, and two guests, an entertainer and Haraichi, appear in their roles. I make full use of the method of changing to.
However, the fact that the characters’ ages do not change, which is unique to this animated film, can be a factor that confuses creators and viewers.
In this “Case Closed” setting, the main character Conan is “Eternal Elementary School 1st grade” in “Detective Conan “, and the main character Nobita is “Elementary School 5th grade” in “Doraemon” (essential in the original manga, elementary school 4). (Grade).
For example, in the 25th movie version of “Detective Conan “, “Detective Conan: The Bride of Halloween “, Detective Matsuda’s character appears in a flashback scene. The expression is different even in the same scene as the feature phone in the TV version and the smartphone in this movie version.
In this way, “Doraemon,” “Crayon Shin-chan,” and “Detective Conan” are the representative works that have changed with the times and have been successful as longevity animated films. Still, there are also significant differences between these three works.
For “Doraemon” and “Crayon Shin-chan “, you don’t have to think about “continuity” because you can basically “initialize the story every year” like the setting “the age of the characters does not change”. There is a face.
On the other hand,” Detective Conan” maintains “continuity,” so the story will change.
Therefore, if you think calmly, Conan may be involved in a significant incident for more than 365 days during the first grade of elementary school (in the original manga, TV version, movie version).
However, what is required of these longevity animated films is something like “delicious food that has been around for a long time”, and the viewers also “stop the time” according to work, so that’s the logic. There is no need to think about it.
For example, in the 25th movie version of “Detective Conan “, “Detective Conan: The Bride of Halloween “, Detective Matsuda’s character appears in a flashback scene. The expression is different even in the same scene as the feature phone in the TV version and the smartphone in this movie version.
In this way, “Doraemon,” “Crayon Shin-chan,” and “Detective Conan” are the representative works that have changed with the times and have been successful as longevity animated films. Still, there are also significant differences between these three works.
For “Doraemon” and “Crayon Shin-chan “, you don’t have to think about “continuity” because you can basically “initialize the story every year” like the setting “the age of the characters does not change”. There is a face.
On the other hand,” Detective Conan” maintains “continuity,” so the story will change.
Therefore, if you think calmly, Conan may be involved in a significant incident for more than 365 days during the first grade of elementary school (in the original manga, TV version, movie version).
However, what is required of these longevity animated films is something like “delicious food that has been around for a long time”, and the viewers also “stop the time” according to work, so that’s the logic. There is no need to think about it.
There was a time when I thought that “Movie Crayon Shin-chan” was about to end around 2010.
It was when I was tired of getting into a rut on the wrong side.
In 2012, the 20th work, the box office revenue fell below 1 billion yen, and the fact that the original author, Yoshito Usui, died in 2009 reminded me of that.
However, the original manga continues as “New Crayon Shin-chan”, and the movie production system has undergone significant changes since the 21st year.
When making a movie, I changed from “a format in which one director is in charge continuously” to “a shift system”.
Director Masakazu Hashimoto took the megaphone for the 21st film “Stupid Uma! Class B Gourmet Survival “, and Wataru Takahashi took the megaphone for the 22nd film “Gachinko! Counterattack Robo To-chan “the following year. The two were in charge of each other.
The quality of the work has improved, the evaluation has also risen, and it has become a standard form reflected in the box office revenue.
In this way, basically, in the case of longevity animated films, there are some things like “crisis of survival”, but there are many aspects that have been successful for many years.
In this work, “Movie Crayon Shin-chan Mononoke Ninja Jinfuden “, in commemoration of the 30th work, “Shinnosuke”, a newborn 0-year-old child, will appear and how it became its name.
This work has good lines in both the script and the drawing.
In particular, the sense of the gag scene seemed to be improving, with a lot of laughter being heard even in the preview room.
By the way, gorgeous voice actors and gorgeous actors are participating as guest voice actors, but the beautiful voice actors only noticed “Are?” At the end of the game, the exquisite actors did not see, so honestly, “Isn’t it meaningless? “
Well, this kind of extravagant waste (?) Maybe exciting and promising, like “Movie Crayon Shin-chan”.
Finally, about the critical box office income.
First of all, there is no problem with the result of the work, but rather it is good, so I would like to aim for the box office revenue of about 1.77 billion yen for the 29th work, “Mysterious Meki! Is.
However, there are two concerns.
The first is the situation of the 41st work,” Movie Doraemon Nobita’s Space War 2021 “, released on March 4.
Although the degree of perfection of “Movie Doraemon Nobita’s Space War 2021” was good at the top class, it showed the potential of only about half of the box office revenue of about 2.5 billion yen, instead of recording the highest ever 5 billion yen level. It was not done.
This may be related to the aspect of “remake work” peculiar to “Movie Doraemon”.
And it is thought that the influence of the new Corona is even more significant than that.
Unfortunately, the “family centred on preschoolers and elementary school students”, the core target of “Movie Doraemon”, has been dramatically affected by the new Corona since it was mutated to the current Omicron strain. ..
Specifically, according to the Ministry of Health, Labor and Welfare (HER-SYS data) data immediately before the release, the cumulative number of newly infected people for seven days per 100,000 population nationwide from February 27 to March 5 is “all age groups. The highest percentage was “5-9 years old” with 918.0 people.
The most significant number was 672.9 people aged 10 to 14 years old. During the “time when the risk of infection was highest between the ages of 5 and 14”, warnings were frequently given at nursery schools and elementary schools. It was the timing I was in.
In other words, there was a disadvantageous environment for movies whose core layer was “a family centred on preschoolers and elementary school students.”
It can be said that many of these core layers turned to “self-restraint”, which had a considerable impact.
And this tendency can be said for “Movie Crayon Shin-chan”, whose core layer is similar to “Movie Doraemon”.
However, the infection situation is gradually settling down. The latest data (HER-SYS data) shows that the cumulative number of newly infected people for seven days per 100,000 population nationwide is all from April 3 to 9. The highest percentage of the age group remains at 5-9 years old, but the number has dropped significantly to 541.9.
And the number of people aged 10 to 14 has decreased to 404.0.
Due to the effects of vaccination, the infection rate in the younger generation is still high, but the reality is that it has improved since the time of “Movie Doraemon Nobita’s Space War 2021 “.
Under these circumstances, how the family members move is left to the judgment of each family, so it seems that there is no choice but to judge from the results.
The second difference is the release time from last year’s “Mysterious Meki! Hana no Tenkas Gakuen “.
Last year, it was released on July 30, and it was a summer vacation period, which is “every day is a holiday for children”, so it can be said that the box office revenue was in an environment where it was easy to grow.
On the other hand, although this year’s schedule is finally regular, there is a disadvantage that Golden Week is shorter than the summer vacation period.
However, Golden Week has some advantages, as it is a “parental holiday period”. Moreover, this year’s Golden Week has a good lineup of days, so it seems to have a significant positive side for the entire movie industry.
Considering the above concerns, it can be said that the 30th anniversary of “Movie Crayon Shin-chan Mononoke Ninja Jinfuden” will be a good result if the box office revenue exceeds 1.5 billion yen.
