The take-out lunch chain “Hokka Hokka Tei” developed by HURXLEY will hold the “Summer PLUS ULTRA Campaign” from August 1 to August 31. “PLUS ULTRA” is a word used as an essential keyword in the manga/animation work ” My Hero Academia ” (abbreviation = Hiroaka), which means “further beyond” in Latin. Hokka Hokka Tei’s “Summer PLUS ULTRA Campaign” is a collaboration campaign held to commemorate the TV anime broadcast of “My Hero Academia” and the release of the third movie version, ” My Hero Academia THE MOVIE World Heroes Mission. “
Target areas are Hokkaido, Akita, Miyagi, Fukushima, Yamanashi, Kanto, Tokai / Hokuriku, Osaka, Hyogo (excluding Awaji Island), Kyoto, Shiga, Nara, Wakayama, and China. , Kyushu region. One original can be distributed to those who purchase one meal of “Hero Bento” sold at Hokka Hokka Tei in each area on a first-come, first-served basis, and “Original BIG Bead Cushion” exclusively for app members. We will also carry out a Twitter campaign to present gifts, movie posters and movie T-shirts not for sale, and meal tickets.
Hokka Hokka Tei’s “Hero Bento” is a children’s product released during the collaboration campaign with Hiroaka in May. 540 yen including tax. The main targets are male and female children and students from the third grade of elementary school to the first grade of junior high school. The questionnaire results to the target group, hamburger steak, croquette, fried chicken, wiener, thick roasted egg, potato salad, etc., are the top favorite side dishes.
The anime “My Hero Academia” is based on the comic by Kohei Horikoshi, which is serialized in Shueisha’s “Weekly Shonen Jump.” Set in a world where about 8 of the total population has supernatural abilities “individuality,” the story of ” Yuei High School” students who aim to become heroes, including the main character Izuku Midoriya, fighting against enemies (villains). The TV anime is broadcasting the 5th period from March 27 on 29 nets of Yomiuri TV and Nippon TV.
The third movie, “My Hero Academia THE MOVIE World Heroes Mission,” will be released on August 6. .. Before the film is released, the conveyor belt sushi chain “Kura Sushi” will also hold a Hiroaka collaboration campaign until July 29 and will distribute the underlay and transparent files at the store, and to “Bikkurapon” where you can get a prize when you win. We are rolling out hiroaka goods and collaborative bath towel gifts.