The Blu-ray Disc (BD) and DVD of the animated movie “Kimetsu no Yaiba” of “Kimetsu no Yaiba” was released, and more than 1 million copies were sold within three days of the release (including regular and limited editions). Anime BDs and DVDs have not sold well in recent years, and it is a difficult situation for the number of anime BDs sold in the first week to exceed 100,000 in the Oricon ranking. Nevertheless, the feat of “Kimetsu no Yaiba,” which recorded explosive numbers, has not been transmitted yet. Why.
In a word, it is “difficult to understand.” There are also problems on the media side when creating articles, such as the numbers are too prominent, and it isn’t easy to list the comparison targets.
◇ Overall difficult to grasp
First of all, there are two types of “Kimetsu no Yaiba,” BD and DVD, and there are regular and limited editions, each of which is counted separately, so it was difficult to grasp the total number.
Regarding the number of “Kimetsu no Yaiba” sold on the first day, the initial announcement was about 268,000 BDs and 218,000 DVDs, both of which are ranked first in the BD and DVD rankings. However, BD is the limited edition data, and DVD is the regular edition data only. The BD standard version (202,000) and the DVD limited edition (about 115,000) were not included initially. Although it exceeded 800,000 in total, it seemed to be “a little less than 500,000” because it was only the first place. In addition, there were few media articles.
Two days after the announcement of the first report, the publisher Aniplex moved and announced that the cumulative sales of “Kimetsu no Yaiba” BD and DVD for three days exceeded 1 million. You released the details and revealed that “more than 800,000 copies were made on the first day alone”. By the way, it was later revealed that the number of sales in the first week (including BD and DVD, the regular version and limited edition) was about 1.311 million, but this number is not widespread either.
◇ Difficult to compare with other works
Today’s Internet media responds quickly to press releases and publishes articles, but there is a tendency not to increase the thickness of pieces by examining them. The reason is that we emphasize the speed of posting rather than increasing the volume of articles.
And speaking of this flow, the announcement of the sales number data of BD and DVD of this Oricon animation may be reluctant in recent years. In the past, articles were published almost every week …
It was an inquiry to Oricon that felt the atmosphere. In response to the announcement of “a little less than 500,000 sheets” as of the first day, when I called to confirm whether it was the total number of “Kimetsu no Yaiba,” “I can not respond to inquiries other than the medium with which I have a relationship” It was an answer. It is said that there is no obligation to answer inquiries, and it is up to the copyright holder to decide what data to publish. Moreover, ranking data is sold for a fee, so there are inevitably some unavoidable aspects.
In addition, following the announcement of Aniplex, the article “Kimetsu no Yaiba” that exceeded 1 million copies published by each media was straightforward content that conveys only the number. Initially, I would like to compare other works and give the feat in an easy-to-understand manner, but that isn’t easy. Although the release of Aniplex contained the details of the data of “Kimetsu no Yaiba” (the number of daily sales), there was no data of other works.
In short, it is difficult to write more than a release, such as “Spirited Away,” as in the box office. In explaining the astonishing number of sales this time, the article will be challenging to understand without other works.
If you follow the articles on the Oricon rankings in the past, you can see the number of leading works regarding the annual sales of BDs and DVDs. As of 2014, there were about 2.269 million copies of “Frozen” (2014, BD) and about 2.039 million copies of “Spirited Away” (2002, DVD).
Regarding the number of BDs sold in the first week of release, “Evangelion New Theatrical Version: Destruction” is about 357,000, “Evangelion New Theatrical Version: Q” is about 312,000, “Theatrical Version Magical Girl Madoka ☆ Magica [ New Edition] The Story of Rebellion” is limited to about 128,000 copies. The total number of BDs and DVDs sold in the first week was about 638,000 for “Your Name.”
There was also BD’s first-week sales data after Reiwa. “Ana and the Snow Queen 2 MovieNEX with complete case (limited quantity)” are about 228,000,” ‘Uma Box 2’1st corner (Uma Musume Season 2 Volume 1)” is about 112,000, “Love Live! Sunshine !! The School Idol Movie Over the Rainbow (Special Limited Edition)” is about 75,000 copies.
However, there are various types such as “annual” and “first week,” and it is difficult to tell whether the limited edition and the regular edition are combined or independent, so it is only a guide. If you search the net, you will find rankings that seem to have been created by individuals, but you cannot refer to them. Then you have to write a simple article according to the release information.
Articles that emphasize this type of data need to be compared for clarity. The box office of the movie “Spirited Away” was 31.6 billion yen, making the “Kimetsu no Yaiba” stand out. Even if you can show the numbers, only the people in the industry and the fans will get it.
◇ Number of BDs sold that are less important.
TV ratings, movie box office, and game sales are announced to the general public. For anime BDs, there is no custom for manufacturers to disclose the number of shipments, etc., and this announcement of Aniplex also used Oricon data instead of its data.
The number of BDs sold in anime is becoming less important. An employee of a major animation company said, “Because anime is broadcast free of charge, the number of BDs sold is no longer just the number of core users. It is not as important as it used to be because it is different from the actual number of fans. It’s true. Nowadays, online distribution is more critical. “Such a background may be one of the reasons why each company does not release BD and DVD shipping data.
Under such circumstances, while the sales of BDs and DVDs are declining, the awesomeness of “Kimetsu no Yaiba,” which hit an astonishing number of more than 1.3 million in the first week alone, stands out. All the people concerned were surprised that the sequel discs (BD, DVD) would sell so well. However, it is a pity that the “greatness” is not conveyed, although there are circumstances.