by Consumer trends, young people’s sense of values, and changes in work styles. This corner introduces various survey data useful for business people’s work styles and corporate strategic planning.
The latest trend ranking for young people LINE Research conducted a quarterly questionnaire on “Recently popular things, things, and people,” targeting men and women aged 15 to 24 nationwide, and announced the results in December 2022. Announced.
The top trend overall during the same period was the “FIFA World Cup/World Cup” (12.5%). 2nd place is the anime “Chainsaw Man” (8.0%), 3rd place is the drama “silent” (6.1%), 4th place is the Nintendo game “Splatoon series” (4.5%), 5th place is “Pokemon Scarlet Violet” (4.5%) %)was. 1st place “FIFA World Cup / World Cup” surged to the top. “Soccer” was also ranked in ninth place. 2nd place, “Chainsaw Man” rose significantly from 83rd place last time, and 3rd place, “silent” rose sharply and entered the ranking.
The new Pokemon series was released on November 18, 2010, with “Pocket Monsters Scarlet Violet” ranked 5th place and “Pocket Monsters/Pokemon” at 7th place. “TikTok” has consistently ranked high in past surveys, ranking second in the previous survey in September, but fell to 10th in the latest survey.
In the second half of the year, in addition to movies and events released in September and December, anime works such as “SPY x FAMILY,” “Chainsaw Man,” “And ONE PIECE,” and game titles such as “Splatoon Series” and “Pokemon Scarlet Violet” It was a result that many lined up in the top 10. Chainsaw Man” (8.0%), 3rd place was the drama “silent” (6.1%), 4th place was the Nintendo game “Splatoon series” (4.5%), and 5th place was “Pokemon Scarlet Violet” (4.5%). 1st place “FIFA World Cup / World Cup” surged to the top. “Soccer” was also ranked in ninth place. 2nd place, “Chainsaw Man” rose significantly from 83rd place last time, and 3rd place, “silent” rose sharply and entered the ranking.
The new Pokemon series was released on November 18, 2010, with “Pocket Monsters Scarlet Violet” ranked 5th place and “Pocket Monsters/Pokemon” at 7th place. “TikTok” has consistently ranked high in past surveys, ranking second in the previous survey in September, but fell to 10th in the latest survey.
In the second half of the year, in addition to movies and events released in September and December, animation works such as “SPY x FAMILY, “Chainsaw Man,” “ONE PIECE, “and game titles such as “Splatoon Series” and “Pokemon Scarlet Violet” are expected to be released. It was a result that many lined up in the top 10.
After 11th place, there are many idol groups, etc.
“Naniwa Danshi” (2.5%) ranked 11th, and “Project Sekai Colorful Stage! feat. Hatsune Miku” (2.0%) ranked 13th. Under these circumstances, the movie “Suzume no Tojimemari” (1.8%) jumped into 15th place. In the 21st place is “Nakayama Kinni-kun,” who is famous for his jokes such as “Ya! Power!” and in 24th place is “King & Prince,” who announced the withdrawal of three members.
Anime works that started broadcasting in October 2010, such as “Blue Rock” in 25th place and “Bocchi the Rock!” Naniwa Danshi” (2.5%), followed by “Project Sekai Colorful Stage! Feat. Hatsune Miku” (2.0%) in 13th place. Under these circumstances, the movie “Suzume no Tojimemari” (1.8%) jumped into 15th place.
In the 21st place is “Nakayama Kinni-kun,” who is famous for his jokes such as “Ya! Power!” and in 24th place is “King & Prince,” who announced the withdrawal of three members. Anime works that started broadcasting in October 2010, such as “Blue Rock” in 25th place and “Bocchi the Rock!”
By age and gender?
By age and gender, the rankings and tendencies were slightly different. For men, “FIFA World Cup/World Cup” ranked first in all age groups. In particular, men aged 19 and over have attracted much attention, at just under 20%. Among males aged 15-18 and 19-22, “Chainsaw Man” ranked high, while among males aged 19-22 and 23-24, “Pocket Monsters/Pokemon” and “Pocket Monsters Scarlet Violet” ranked high.
“Bocchi the Rock!”, which ranked 26th overall, ranked 8th among the 19-22 age group. Among women aged 19-22 and 23-24, the drama “silent” took first place, beating out “FIFA World Cup/World Cup,” which was ranked first overall, and the anime “Chainsaw Man” among those aged 15-18. ranked first.
“Chikawa” also increased from the previous survey, which seems to be popular mainly among women. Similar to past survey results, the top 10 rankings for males were game titles and animations, while the top 10 for females were idol groups and animations. This survey was conducted online, targeting young men and women aged 15 to 24 nationwide. The period was from December 1 to 5, 2010, and the number of valid responses was 4,460.
