BTS, 2021 MV 1st in Annual Views! K-Pop Radar Year-End Closing Data Released

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The fandom data service ‘K-Pop Radar’ highlighted the brilliant achievements of the artists who heated up 2021 through year-end financial data.

On the 31st, K-Pop Radar is a music video with data related to K-Pop artists who heated up the year 2021. The records of artists who achieved notable achievements in the social media division were released.

As a result of counting based on the cumulative number of views of music videos released in 2021, the artist with the highest annual number of views was BTS, which is maintaining its position as a world star.

BTS’ ‘Butter’ music video took first place, ‘Permission to Dance’ music video took second place, and Blackpink’s Lisa’s ‘LALISA’ and Rosé’s ‘On the Ground’ took third and fourth places, respectively. After that, the strength of girl groups such as Twice, Espa, and ITZY stood out.

In ‘2021 Monthly HOT Music Video’ selected by K-Pop Radar, the most popular groups such as BTS, Black Pink, Twice, SHINee, NCT, and Stray Kids, as well as rookies such as Espa, Weekly, and Ive, are in the top ranks. Record appeared.

In addition, as a result of confirming the increase in Instagram followers in 2021, BTS’s performance stood out in the ‘Top 10 annual increase in Instagram followers. All of the BTS members who recently opened a personal Instagram account climbed the rankings, realizing the dignity of BTS.

BTS also ranked first in the ‘Twitter Follower Annual Growth Top 10’, followed by N-Hyphen and Tomorrow by Together. Stray Kids, Black Pink, NCT, EXO, and Twice also entered the rankings.

Meanwhile, K-Pop Radar is a fandom data specialized service opened by music startup Space Oddity to understand fandom data at a glance per the rapid growth of K-Pop. Currently, the amount of changes in music video views, YouTube subscribers, Twitter, Instagram, Spotify followers, and fan cafe members of 655 Korean artist teams is provided through a web service in the form of graphs and charts. Recently, it signed an official partnership agreement with Twitter and released the ‘2020 #KpopTwitter World Map’, which drew attention.

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