by The stock price of Hive, which had plunged nearly 30% two months ago due to the announcement of BTS’s group activity cessation, has recently recovered to the 180,000 level with a steady recovery. Although it is impossible to pinpoint the reason for his stock price rise, it seems impossible to separate it from the new girl group NewJeans, which is shaking the music world at the same time as his debut.
New Jeans, a five-member rookie girl group under Hive’s label Adore, is pouring out records as soon as they debut. According to Doora on the 15th, the Initial Chodong (the album sales during the week after release) of New Jeans’ debut album ‘New Jeans’ was 312,271 copies. It is the highest record among the debut albums of a girl group.
The previous record was 307,450 copies that Le Seraphim posted with their debut album ‘FEARLESS’ in May. Le Seraphim is a member of Source Music and is a ‘sister group’ to New Jeans in that it is a girl group under the Hive label.
New Jeans’ achievements as a ‘monster rookie’ are not limited to album sales. New Jeans’ ‘Attention’ has maintained the top spot on Melon, the largest music site in Korea, for three days. Another title song ‘Hype Boy’ is also in 4th place.
It is rare for a rookie idol group to top the music charts with their debut songs, especially in that they surpassed the songs of WSG Wannabe, a project group in MBC’s popular entertainment show ‘What do you do when you play?’ You can guess the explosive interest of the public towards New Jeans.
New Jeans consists of 5 members: Minji, Hani, Daniel, Haerin, and Hyein. Among them, Daniel is a Korean-Australian mixed-race member with an exotic atmosphere, and Hani is a member from Vietnam, who debuted as a multinational group in line with the globalization of K-pop. However, as there are no members from China or Japan, some fans see it as an advantage to avoid the risk of conflict in Korea-China or Korea-Japan relations.
According to Adore, New Jeans is a group that pursues sophisticated easy-listening pop that can be easily listened to rather than following a standardized K-pop framework. The debut album focused on sound engineering without exaggeration and producing that preserves the original tones of the five members.
For New Jeans to captivate the public at a glance, above all else, the youthful charm of the members that seem to have popped out of the teenage youth cannot be excluded. New Jeans, who had high expectations even before their debut just by the fact that it was planned by Min Hee-jin, who was recruited as Hive CBO (Chief Brand Manager) from SM Entertainment, first released a music video instead of a sound source, showing the visual effect of the group concept and members’ images. made full use of it.
In the 1990s, the music, music videos, and fashion were filled with retro sensibility, and some responded that they were reminded of SES, which announced the beginning of a K-pop girl group in Korea. In Japan, the speed that is still referred to as a legendary girl group came to mind, and there was a lament online saying, ‘Why couldn’t Japan create a group like New Jeans in the first place?’
Meanwhile, the stock price of Hive finished trading at 145,000 won, down 48,000 won (24.87%) from the previous day’s closing price (193,000 won) after the news of BTS’ group activities stopped on June 15th. After that, Hive showed a weakness without a rebound for several days, and on the 25th of the same month, it fell to the lowest since listing (138,000 won).
The stock price of Hive started to rise last month when expectations for New Jean’s debut were in full swing, and on the 12th, the transaction was completed at 183,000 won, nearing a recovery of 190,000 won, the level before the ‘BTS Shock’.
