The group ONF heralded a more profound identity with a short film.
On the 23rd, WM Entertainment, the agency, released a personal short film of ONF’s sixth mini-album, ‘Goosebumps,’ released on December 3rd, through the official SNS channel.
In the released video, the image of ONF sensibly appeared in a space where an image of a unique mood was shot with a beam. The members draw attention by expressing their characters in a dreamy and charismatic manner with poses, eyes, and gestures that contain a unique atmosphere. The images of the members who unravel the concept more densely and perfectly digest it like my own clothes leave a more substantial impact.
In addition, dizzying camera work, low image quality, and crackling noise were intentionally inserted to add a more meaningful and fantasy mood. In addition, each member’s serial number and phrases such as ‘danger detection’ appearing above the members who seem to have been caught somewhere reveal the cyberpunk concept that has been shown more intensely, making this comeback even more awaited.
ONF rose to the top of major domestic music charts with the title song ‘POPPING’ from the summer pop-up album ‘POPPING’ released in August and took the first place immediately after the release of new songs for the third time in a row this year. Not only that, but it also proved its hot popularity in overseas charts by taking second place on Billboard’s ‘World Digital Song Sales’ and #1 on the local iTunes Worldwide Song Chart and K-Pop Song Chart for seven days.
In addition, the music video has achieved great results as a ‘trend boy group’ by breaking new records in various areas, such as exceeding 10 million views within two days of the music video release and the highest initial sales volume itself.