The Belgian Korean Cultural Center will participate in ‘Made in Asia’, the largest Asian cultural content fair held in Belgium for three days from the 8th, and operate the Korean culture zone ‘Korean Alley’.
In ‘Korean Alley’, K-pop workshops, Hangeul calligraphy workshops, K-beauty promotion booths, and trying on hanbok are held. Locals with a high interest in Korean culture are expected to have various experience opportunities. An official from the Korean Cultural Center in Belgium explained, “Recently, local interest in K-pop, K-beauty, and traditional culture is expanding to various fields.”
The ‘K-Pop Dance Contest’, established as the most famous corner in Made in Asia, is held every day in three categories by level.
In particular, the ‘Squid Game Challenge’ zone will be installed at the main event this year. An official from the organizing committee explained, “We are operating an offline game zone based on the idea of the Korean series ‘Squid Game’, which has been very popular around the world.” Anyone who wants can experience various games such as tug-of-war and tug-of-war.
‘Made in Asia’, held at the Brussels Expo, where the symbol of Belgium is located, has grown into the most extensive Asian culture festival in the region, attracting over 100,000 visitors every year, starting in 2008. Hallyu content started to be introduced in earnest after 2015, and they are playing a role in promoting K-pop, K-beauty, and traditional culture. All local corona quarantine measures are lifted this year, and the most significant number of visitors is expected.
Meanwhile, the Cultural Center produces ‘K-Pop Class Season 2’ hosted by ‘Differentially Alike’, a famous local K-pop professional YouTuber duo, and uploads it to the YouTube channel five times. Following last season’s introduction of Korean expressions through K-pop lyrics, this time, content is provided that allows viewers to learn K-pop idols’ makeup and costume production.