by Group EPEX and Whosfan Cafe brought special memories to global Zenith (fandom name).
From the 18th to the 28th at the Whosfan Cafe on the 2nd floor of Lotte Young Plaza in Myeong-dong, Seoul, the official pop-up store for ‘Prelude of Love’ was completed with the enthusiastic participation of fans.
This pop-up store drew a lot of attention as Whosfan Café and Effex collaborated. Official MDs and various events, including special cafe menus, were held simultaneously online and offline. In particular, the special MD, which was shown online and offline, was additionally produced under the support, and enthusiastic participation and love continued in the online event.
Pop-up stores were opened not only in Korea but also in Chile, adding to the meaning. At the ‘Whosfan Club’ located in Santiago, Chile, as in Korea, an exhibition decorated with the autographs of EFEX members was presented, drawing a great response from local fans in Central and South America.
Effex even made a surprise visit to Whosfan Cafe thanks to the support and enthusiasm of global fans. Effex’s visit to the cafe was released as video and photos through YouTube’s ‘Whosfan TV’ channel and ‘Hanteo News,’ drawing attention from global fans.
Effex members directly decorate the cafe space or participate in events, showing naughty faces while replying to the touching messages of support from fans left in the cafe and leaving autographed photo cards. The members’ autographed photo cards were presented as a surprise gift to the fans who visited the site, becoming another impressive point of the official pop-up store.
Whose fan held a free live tour for fans worldwide who could not visit the cafe. The live tour was held at the Whosfan Cafe in Seoul and the Whosfan Club in Santiago. It introduced the exhibition space and the cafe menu and event experience, providing ‘vicarial satisfaction’ fun.
A Whosfan Cafe official said, “This pop-up store with Effex was well finished with the enthusiastic support of global fans. We plan to hold various types of events that K-pop artists and fandoms can enjoy through Whosfan offline spaces around the world, so please look forward to it.”
