by OH, MY GIRL ‘Dawn Dunn’ in the women’s volleyball match between Korea and Japan. ‘Even in foreign players’ matches, BTS and ATEEZ’s “organization committee, encompassing the younger generation” Interpretation At the Tokyo 2020 Olympic Games, various K-pop groups’ songs are used and captivating fans’ ears.
As familiar songs played during game preparation or breaks, domestic and foreign K-pop fans found and shared which songs were used for each group on social networking services (SNS). Ten days since the start of the competition, only ten groups such as BTS, Oh My Girl, ATEEZ, and ITZY were captured.
On the 31st of last month, at Ariake Stadium, where the Japanese women’s volleyball team and Japan had a close match, Oh My Girl’s ‘Dawn Dunn Dance’ was played when the game was paused. On the 25th of last month, at the archery field where the women’s archery team achieved winning the Olympics for the ninth consecutive month, K-pop is playing a role as a cheering song, such as Black Pink’s ‘Boombayah.’ On the 25th of last month, girl group ITZY’s ‘Don’t Give a What’ was performed at the women’s gymnastics preliminaries.
BTS’s song was performed at the gymnastics and boxing arenas. In the men’s volleyball match between Canada and Iran held on the 28th of last month, the title song ‘It’s Fire’ from ATEEZ’s album ‘Zero: Fever Part 2’ was released in March, and the title song of the same name from ATEEZ’s first Japanese single album ‘Dreamers’ released that day.
This came out one after another. An official from ATEEZ’s management company said, “After coming out as a BGM at the Olympics, it has spread widely online, such as rising on Twitter’s world-wideworldwideake on This is why I hear it in various games other than Korean players.
It is also interpreted that the rise in popularity of K-pop, especially among teenagers and young people worldwide, including Japan, also had an impact. “Recently, the athletes participating in the Olympics are getting younger, and the Olympic agenda is changing to encompass various generations and genders,” said an official of the Korea Sports Council.
The ‘fan spirit’ of the players is also a hot topic. In June, during the qualifying event for the US Olympic team, swimmer Sierra Schmidt warmed up with a K-pop dance before the game, which was broadcast live and drew attention. In an interview with a media outlet, Sierra said, “My friend recommended Twice’s ‘Cheer Up,’ and I’ve been into it since then.” he also stated. Korean athletes such as Ansan (archery), Shin Yubin (table tennis), and Ham Eunji (weightlifting) also exchanged messages of support with Mamamoo Solar, BTS V, and The Boyz Sunwoo, raising interest in the Olympics. In an interview with a media outlet, Sierra said, “My friend recommended Twice’s ‘Cheer Up’ and I’ve been into it since then.” he also stat, ed. Korean athletes such as Ansan (archery), Shin Yubin (table tennis), and Ham Eunji (weightlifting) also exchanged messages of support with Mamamoo Solar, BTS V, and The Boyz Sunwoo, raising interest in the Olympics.
In an interview with a media outlet, Sierra said, “My friend recommended Twice’s ‘Cheer Up’ and I’ve been into it since then.” he also stat, ed. Korean athletes such as Ansan (archery), Shin Yubin (table tennis), and Ham Eunji (weightlifting) also exchanged messages of support with Mamamoo Solar, BTS V, and The Boyz Sunwoo, raising interest in the Olympics.
