[Daily Sports Korea Reporter Kim Ji-hye] With the growth of K-pop never-ending, NCT DREAM was selected as the most influential artist in the first half of the year.
On the 1st, Hanteo Global (CEO Kwak Young-ho), the operator of Hanteo Chart and Whosfan, announced ‘Hanteo Global K-Pop Report: #1 TOP 50 in the first half of 2021’ (HANTEO GLOBAL K-POP REPORT: 2021 Semi-annual Summary), Following 2020, the company announced that it is showing continuous growth in 2021.
‘Hanteo Global K-Pop Report’ is a report that will be released for the first time this year by Hanteo Global, which operates global K-pop-related services such as Hanteo Chart and Whosfan. It was created to analyze the trends and directions of K-pop through
The criteria for evaluating artists are broad: △Records (cumulative sales data, Initial Chodong sales data, real-time data of stores worldwide, etc.) △Sound sources (chart performance data, channel performance data, etc.) △Media/broadcasting (music video data, radio/TV broadcasting) Data, etc.) △ Social (SNS data, activity data, mention data, etc.) △ Portal (search amount data, mention amount data, etc.) △ Global fandom (end-user authentication data, Whosfan activity data, etc.) there was. Each criterion is composed of detailed data items, and the data is indexed by applying a weight according to the importance of each item. Then the total is added to determine the ranking.
As a result, NCT Dream was selected as the artist who showed the most influence and activity in 2021, while BTS placed second and Baekhyun placed third. NCT Dream, which achieved its first Initial Chodong sales of 1 million, and BTS, which sold 1,115,970 copies of their previously released albums alone, were very influential. Baekhyun’s performance in catching both rabbits is also noteworthy.
Hanteo Global K-Pop Report explained that the top 50 trend in the first half of 2021 is ‘old and new.’ It is said that newcomers such as N-Hyphen, Treasure, and Espa debuted less than a year ago, and Baekhyun, Rosé, BamBam, U-Know Yunho, Joy, Wendy, Taeyeon, and Hyuna, who are actively working as solos, has shone. In response, Young-Woong Lim, the protagonist of the trot craze, and Brave Girls, who wrote the myth of reverse running, were also selected in the Top 50.
In addition to selecting and announcing the 50 artists who were active in the first half of this year, data proving the growth of the K-pop market was also mentioned. According to the Hanteo Global K-Pop Report, in the first half of 2021, the physical album market achieved a growth rate of 34.25% compared to the same period last year, and the Initial Chodong sales alone showed a 16.23% increase. In addition, the global album certification volume also showed a high growth rate of 50.02%, proving the expansion of the international K-pop fandom in the first half of this year.
On the other hand, the data aggregation of the Hanteo Global K-Pop Report was conducted in ‘Whosfan Big Data Lab from January 1, 2021, to June 20, 2021’. Hanteo Global K-Pop Report can be checked through Hanteo News.