Girl group ITZY was selected as ‘Artist of the Month’ by K-Pop Radar.
On the 18th, K-Pop Radar revealed the reason for selecting Itzy as July’s K-Pop Radar’s ‘Artist of the Month, saying, “The artist who surpassed 10 million views in the music video within the first day of releasing the ‘SNEAKERS’ music video.
Itzy’s ‘SNEAKERS’ music video surpassed 50 million views in just 4 days after it was released, followed by a whopping 84 million views in about two weeks. Compared to the average number of views of major K-pop music videos released in July of last year, this is a surprising result.
In addition, ITZY has recently proved its hot popularity by ranking first on the weekly trending chart of ‘K-Pop Radar’, a chart show dedicated to K-pop that is broadcast across the United States.
Regarding Itzy’s YouTube views counted for the month of July, K-Pop Radar said, “India has the highest number of views at 10% among countries around the world, followed by Indonesia, South Korea, and Japan.” Korea accounts for about 8.7% of total YouTube views.
“Itzy is recording over 230 million YouTube views in one month,” he added.
It can be seen that ITZY’s SNS indicators are also overwhelming. ITZY’s official Instagram followers increased by about 440,000 in July, and her official Twitter followers also increased by about 150,000 in one month, continuing an amazing record.
The average increase in Instagram followers of all K-pop artists during the same period was 48,000, and the average increase in Twitter followers was 8,000, which is an overwhelming number. More records of ITZY can be found on the K-Pop Radar website and official Twitter.
In addition, according to the amount of mentions related to ITZY conducted through the artist-related big data analysis platform ‘Some Trend’, it was confirmed that the music broadcast stage that is very popular with fans was the stage of ‘Music Bank’, which aired on July 15th. . In addition, keywords such as ‘photocard’, ‘music bank’, and ‘concert’ were counted as related keywords that were popular during the month of July.