Ive’s ‘Love Dive’ MV surpassed 100 million views ‘2nd successive feat.’

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‘4th generation representative group’ I’ve become the main character of 100 million views.

The music video for Ive’s second single, ‘LOVE DIVE,’ released on April 5th, has surpassed 100 million views on YouTube as of the 15th.

The debut song ‘ELEVEN’ recorded 100 million views three months after its release, and ‘Love Dive’ also surpassed 100 million views in 72 days, breaking Ive’s record again.

‘Love Dive’ is a dark modern pop song with an addictive chorus and percussion sound.

Ive’s music video, which shows the power of ‘4th generation’ with 100 million views, showed the beauty of a fairy tale by capturing the dignified charm of the six members who transformed into ‘Cupid,’ the god of love, with a hooking performance.

The active top line that freely moves between low and high notes on a powerful track meets Ive’s uniquely colored vocals to create a sense of reversal.

From the point choreography ‘mirror dance’ to ‘diving dance’ and dance break, various performances are adding strength to the identity of Ive, the generation Z itself. They are making it fun to listen to and see.

Ive was selected as one of the best K-pop songs and albums by Time magazine in the United States for ‘Love Dive’ and took first place on YouTube Music Weekly and Spotify Weekly K-Pop Chart, the world’s largest music platform. Immediately after its release, it all-killed the top spots on various global charts such as Apple Music and Japan Line Music. On YouTube Music, it not only maintained the top spot for ten consecutive weeks but also showed the potential to retake the No.

‘Love Dive’ maintained the top spot in the music charts of major domestic music sites such as Melon, Bugs, and Genie, proving its musicality and popularity and strong popularity in Korea. In addition, after the end of the promotions, even without appearances, he took first place and achieved eight trophies on music shows, continuing his unrivaled presence.

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