‘K-Pop Radar’ of Space Audi, a music startup (CEO Kim Hong-gi), drew attention by providing a place for artists and fans to communicate through the metaverse service ‘Ifland.’
K-Pop Radar, a K-Pop fandom data observer, announced ‘Artist of the Month’ and ‘Rookie of the Month’ along with 100 fans through SK Telecom’s Metaverse Ifland on the 19th.
Since 2019, K-Pop Radar has selected and announced artists who have recorded remarkable growth by synthesizing fandom data, such as the increase in the number of music video views per month and the trend of increase in followers on official SNS. SK Telecom anticipated synergy in the metaverse in the entertainment industry and started supporting by establishing a dedicated space for K-pop radar within ISLAND. In the future, K-Pop Radar will release the artist of the month and the rookie of the month through the K-pop radar room every month and have a fun time with fans.
At the first ‘K-Pop Radar Artist of the Month Presentation,’ Taeyeon was selected as the month’s artist. Taeyeon’s ‘Weekend’ recorded another growth, surpassing 10 million views at speed 7.8 times faster than its predecessor. The number of individual Instagram followers increased by more than 280,000 in one month, and SNS indicators also showed remarkable growth, such as achieving a cumulative 16.72 million followers.
Taeyeon appeared directly in the metaverse space and delivered a thank-you video to fans saying, “It’s been about 14 years since I’ve been active, but I’m still able to deliver good news to you thanks to the fans; of Sowon who love you.”
The rookie group Just B was selected as the rookie of the month. Justice is a six-member boy group that debuted in June, and their debut song ‘DAMAGE’ surpassed 10 million views within 174 hours of its release. In particular, at the ‘K-Pop Radar Artist of the Month Presentation,’ this time, Just B members Lim Ji-min and Gun-woo appeared as avatars and had a precious time with their fans.
Justin’s leader Lim Jimin said, “I think it’s more meaningful than just is the first start of K-Pop Radar ‘Rookie of the Month’. And I will show you the stage.” In addition, JustB’s Gunwoo said, “I am so grateful to ONLY B (fandom name) who always support me, and I hope we can be together for a long time.”
K-Pop Radar is a free service opened by Space Audi so that you can grasp the size and change of K-Pop artists’ fandom at a glance. Current Bulletproof Boy Scouts, Exo, from idols, such as Black, Pink, singer-songwriter IU, Kim Dong-ryool band cannabis such a broad sense of Kpop Korea 641 real-time music video views, YouTube subscribers, Twitter, Instagram, Spotify followers of the team to the artist The amount of change is provided in the form of a website. Every year, the ‘K-Pop World Map’ is released by analyzing the global distribution of K-Pop fandom as data.