K-Pop research begins at Berkeley College of Music, ‘New degree program Review of faculty recruitment.’

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“Korea’s cultural products with good artists and strong entrepreneurs willing to invest are lively and interesting.”

Harvard University chair professor Joseph Nye, a world-renowned scholar, said in a written interview with the Dong-A Ilbo on the 11th, “If a movie like ‘Parasite’ had been released in China, it would not have even passed the censorship.” He selected Korea as a representative country faithful to the concept of ‘soft power’ he advocated and emphasized that “a Korean approach based on an open society is the best answer.”

The Dong-A Ilbo reported on the penetration of Korean soft power into mainstream academia in Boston, Massachusetts, the USA, from the 6th to the 12th. Berkeley College of Music, the world’s best pop music education institution, opened a K-pop lecture for the first time this year and held a K-pop symposium hosted by the school.

Crystal Anderson, a professor of cultural studies at George Mason University in the US, said, “The recent mood in American academia is to go beyond basic discourses such as ‘How did BTS and the squid game succeed’ to the stage of exploring the origins of Korean culture.”

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