Loewe announces K-pop star HyunA as its newest global ambassador.

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Since launching her music career as part of the K-pop girl group Wonder Girls and 4Minute, HyunA has proved to the world that she is an artist to watch out for. Now, as a solo artist, she continues to do just that with her 2021 album, “I’m Not Cool,” which has been loved by audiences since its release.

Apart from her new sound, her fans worldwide also love her fun, eclectic, and edgy fashion, making her not just a pop superstar but also a style icon. With her mega influence on music and fashion, Spanish luxury house Loewe taps HyunA to become its latest global ambassador.

“I am thrilled to welcome HyunA to the Loewe family,” says Loewe’s creative director Jonathan Anderson. “Very much looking forward to this exciting partnership and working closely together.”

“Becoming a global brand ambassador for Loewe is truly an amazing honor for me,” HyunA says. “I am very much looking forward to our upcoming projects for this beautiful brand.”

Since 2013, under creative director Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture. Loewe is a perfect match to HyunA’s sense of style with its intellectual yet playful approach to fashion.

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