by Hallyu, seen by a Mongolian correspondent in Ulaanbaatar Korean contents such as the movie ‘Parasite,’ the drama ‘Squid Game,’ and K-pop represented by BTS are not staying in a new wave are being reborn as a global phenomenon. Some people feel the global Hallyu phenomenon is faster than anyone and deliver the news.
The Korea International Cultural Exchange Promotion Agency operates a correspondent system in 46 regions in 42 countries. Correspondents with various experiences write the stories of Hallyu in each country in the form of reports. On average, only 100 reports are uploaded per month. Money Today is a joint project with the Korea International Cultural Exchange Agency and plans to regularly publish news and stories from Hallyu correspondents.
Big Bang, Lisa, Twice, Somi, Espa, BTS, T-ara, B.I, Hwasa, Tomorrow X Together
Big Bang, Lisa, Twice, Somi, Espa, BTS, T-ara, B.I, Hwasa, Tomorrow X Together
The ranking was the top 10 most popular K-pop music sources in Mongolia last year, selected by the Facebook group ‘K-Pop Fans Mongolia.’ In addition to BTS, which is enjoying worldwide popularity, Big Bang and T-ara, who have not been active recently, are included. The solo song of B.I, a former member of the iKON group, was also loved.
BIGBANG took first place with ‘Bang Bang Bang’ in the rankings in November last year, followed by ‘If You were released in 2015. Correspondent Lob Sang-dashi said, “Big Bang is still popular among young Mongolians as it is often found on monthly popularity charts. artist,” he explained.
Correspondent Lobsang-dashi has been working as an overseas correspondent since 2016. According to him, establishing a for-profit broadcasting station in Mongolia in the mid-1990s brought the Mongolian public access to Korean content. Mongolians gradually became interested in K-pop, K-food, K-fashion, and K-beauty, starting with the popularity of the dramas’ First Love’ and ‘Hourglass.’
Correspondent Lob Sang-dashi said, “Over time, Korean Wave content has diversified, and as a result, interest from around the world has also expanded.” said
Regarding the Netflix original series ‘Squid Game,’ Correspondent Rob Sang-dashi said, “Even young children who have never seen ‘Squid Game’ started playing games from the movie.” “I have two daughters, and the eldest is five. , the youngest is 2. The children sing ‘Mugunghwa Flower’ and play games every day without knowing Korean.”
However, he suggested that content price adjustment is necessary for Hallyu content to influence Mongolia.
Correspondent Lob Sang-dashi said, “Almost all broadcasting stations air Korean dramas, but the latest contents are not aired.
He continued, “In terms of content export prices, it would be good to adjust the price in consideration of the economic growth rate of the target country. It should be,” he said.
