by K-pop representative solo artist Taeyeon was selected as the K-pop radar’s ‘Artist of the Month.’
On the 18th, K-Pop Radar said, “Taeyeon’s ‘Weekend’ music video surpassed 5 million views in 69 hours after its release, and then surpassed 10 million views in 350 hours.” Taeyeon, who has proven herself once, was selected as the artist of the month.
K-Pop Radar said, “It took 113 days for the music video of ‘What Do I Call You,’ released in December of last year, to reach 10 million views, but ‘Weekend’ achieved 10 million views in just 350 hours.” “This is 7.8 times faster than the previous version,” he added.
He continued, “As a result of analyzing the total number of YouTube views that Taeyeon received in the first month after the release of ‘Weekend,’ it was counted as a total of 54 million views.
“The most popular countries were Korea, followed by Thailand 8.3%, Indonesia 6.9%, India 6.2%, and the Philippines 3.2%,” he said, explaining the fact that global popularity based in Southeast Asia is still ongoing.
Not only the music video but also the SNS fandom index recorded remarkable growth. Taeyeon’s personal Instagram followers increased by more than 280,000 followers in one month, exceeding the cumulative number of 16.72 million. Spotify followers also increased by 59,639, reaching 2 million followers, showing growth in popularity even in the 15th year of their debut.
In this ‘Artist of the Month,’ the factors of Taeyeon’s rise in popularity were also intensively analyzed. According to a survey conducted through ‘Blip,’ an app service for K-pop fandoms, the ‘Music Core stage, which aired on July 10th, received about 33.9% of the support for the ‘best music broadcast’ selected by fans. Took the top In addition, TAEYEON’s popular keywords included the title song names’ Weekend’ and ‘No.
On the other hand, K-Pop Radar is a music startup that introduced “Duckmate, Blip,” a fan platform receiving a hot response from the K-pop fandom for the music industry. It is a free open service. Currently, the number of real-time music video views of 641 domestic teams, YouTube subscribers, Twitter, Instagram followers, etc., are provided in the form of a website. The ‘K-Pop World Map’ has been released every year, creating a hot topic.
