TikTok and MBC face-off K-pop live project started.

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Join hands with MBC K-pop web content channel ‘It’s Live.’

TikTok announced on the 30th that it had launched a K-pop live project, ‘it’s Live Original with TikTok’ in partnership with MBC’s K-pop live web content channel ‘it’s Live’ did.

TikTok and It’s Live will present the stage of various K-Pop artists to TikTok users. As the first runner, live content will be presented on TikTok at 8 PM tonight with ATEEZ, the ‘4th generation idols’ representative.

Its Original with TikTok was pre-produced at MBC Daejanggeum Park Studio. Samulnori, Pungmulpae, and lion masks are featured in the performance. ATEEZ will share stories about their recently released album and their performances.

TikTok said, “Starting with this content, we will continue to strengthen partnerships with partners and create content to provide more opportunities for K-pop artists to interact with fans around the world.”

The popularity of K-pop content on TikTok is increasing day by day. According to the ‘2021 K-Pop TikTok Infographic’ released last month, the content related to K-Pop has nearly tripled in TikTok over the past three years.

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