by Girl group TWICE was selected as ‘Artist of the Month’ by K-Pop Radar.
On the 15th, K-Pop Radar said, “TWICE’s ‘SCIENTIST’ music video set a record of exceeding 10 million views in just 18 hours of release.” explained the reason for the selection.
K-Pop Radar said, “The music video for ‘SCIENTIST’ achieved 63.29 million views in one month in November, and ‘The Feels’ also surpassed 44.18 million views,” he said.
Not only Twice’s music video but also SNS indicators showed the image of a global top K-pop artist. Twice’s official Instagram account added about 650,000 followers in November, surpassing the cumulative 21.88 million followers, and the official Twitter account also added 280,000 followers, setting a record exceeding 9.24 million cumulative followers.
In particular, according to a survey conducted through ‘Blip,’ an app service for K-pop fandoms, the best song included in Twice’s 3rd full album ‘Formula of Love: O+T=<3’, selected by fans, was ‘MOONLIGHT.’
Twice’s other popular keywords include SNS-related keywords such as ‘tweet’ and ‘Insta,’ ‘youngling,’ ‘preview,’ and ‘fans.’
On the other hand, K-Pop Radar is a music startup that introduced “Duckmate, Blip,” a fan platform receiving a hot response from K-pop fandom, for the music industry to understand the size and change of the fandom of all K-pop artists at a glance. It is a service that was opened for free. Currently, it provides changes in the number of real-time music video views, YouTube subscribers, Twitter, Instagram followers, etc., of 655 domestic teams in the form of a website. It has created a topic by releasing the ‘K-Pop World Map’ every year. There, especially last year, the official partner agreement with Twitter announced a 10-year growth graph and the status of K-Pop.
