‘We are ourselves’ SEVENTEEN, Apple and K-Pop’s first collaboration. The dignity of self-produced idols

Spread the love

The group Seventeen will collaborate with Apple to present a new music creation project.

On the afternoon of the 7th, a press conference was held to introduce a new collaboration project between Apple and global artist Seventeen at Apple Myeong-dong, Jung-gu, Seoul.

First, Patrick Shrouf, Apple Retail’s general director of Northeast and Southeast Asia, said, “Since we opened our first Apple Store in Korea in 2018, millions of customers have visited. We look forward to meeting new customers through Apple Myeongdong. You can find beautiful spaces where you can explore and be inspired.”

He continued, “In particular, we plan to prepare special sessions with the local community through collaboration with Korean artists. You can meet special programs introduced in the Apple Store later. In addition, along with the domestic release of Apple TV Plus, Apple’s original series Doctor Brain and Pachinko were introduced. Earlier this year, he collaborated with world-famous director Park Chan-wook to release a movie filmed with an iPhone. We are delighted to share the creativity of Korea with a global audience.”

SEVENTEEN, recognized for their excellent self-production skills as the original ‘self-produced idol’, will present their first K-pop remix session with Apple. Through the Today at Apple session, SEVENTEEN will inspire track remixes through video and provide customers with a direct remix experience using the GarageBand app.

Regarding this project, Seventeen said, “To commemorate the release of the first English single ‘Darl+ing’, which will be released on the 15th, we will participate in the Music Lab Seventeen Remix, where CARATs can creatively collaborate on our music.” “Apple Store This is a 60-minute session within the company, and it is a project where you can use the Garage Band app through an Apple machine to recompose Seventeen’s new songs according to your taste. You will be well acquainted with our creations. You will be able to remix new tracks to your liking.”

Woozi said, “As a Garage band, we started making music when we were trainees, and it’s a new feeling. The great thing about Apple Garage Band is that it’s easy to access. When I was a student, I first became interested in music and used Garage Band a lot, but I’m glad that many people can listen to Seventeen’s music through Garage Band.”

When asked about their feelings about collaborating with Apple, he said, “It is an honor to collaborate with a global company called Apple, and I think it will be a fun experience to be able to recompose our music to our liking through Garage Band. I heard that it was the first K-pop to participate in this session with a song called “It’s an honor.” We put a lot of effort into making sure you have a great experience using the app. I am happy and excited to be able to share a lot of the production process with Seventeen’s style.”

He continued, “Creativity is a core value that everyone should experience, so it was an opportunity I was so greedy for. It’s nice to be able to communicate with fans around the world in a new way,” he added.

SEVENTEEN’s first English song as a team, ‘Darl+ing’, is a pre-release song for their 4th full-length album in May. They are expressed with SEVENTEEN’s unique sensibility.

Regarding the new song, the members said, “This is Seventeen’s first English single, and it’s a pre-release song for their 4th full-length album to be released in May. It is a song that expresses the story we want to tell to CARATs worldwide with our own emotions. I hope you look forward to it a lot. It is a song suitable for spring.”

When asked about the difference between this new song collaborated with Apple and previous works, he said, “After hearing about the collaboration, we just wanted to show ourselves. Garage Band is an easy-to-access app, as I used it a lot in the beginning. I hope that we can feel Seventeen’s music closely and that we can create creatively together fits the direction we are pursuing. Rather than expressing it differently from the existing music, I thought it would be better to show us as we are.”

Coups said, “Rather than we think we are targeting the US market, there are Carats who love us in North America, so we are making music. Although releasing an English single is far away now, I wanted to give you some consolation through music, and I wanted to tell you that I will be able to visit you in person when the situation improves. As it is an English single, I think I will be able to reach CARATs in North America and various regions.”

Lastly, Seventeen also announced a collaboration with Apple Music and said, “The Dolby Atmos version of ‘Darling’ will also be released. You can also listen to this version of the 4th regular album released in May. Please look forward to Apple and Seventeen in the future.

Leave a Reply