by It has been revealed that Docomo Anime Store, which operates the anime-specialized video distribution service ” d Anime Store,” has recorded a double-digit increase in sales of 16,116 million yen in fiscal year 2023 compared to the previous fiscal year. This was revealed in a financial statement published in the Official Gazette on the 19th.
Anime Store made a strategic move by increasing the monthly membership fee from 440 yen to 550 yen (including tax) in March 2023, a 25% increase. This decision was not made in isolation but in response to the market dynamics and the value we provide. The results for the last fiscal year revealed that sales increased by about 23%, from 13,125 million yen to 16,116 million yen, which is in line with the price increase. d Anime Store is an anime-specialized video distribution service launched in 2012 through a partnership between Docomo and KADOKAWA.
Our commitment to growth and innovation is unwavering. In addition to continuing to grow with the expansion of the streaming market, we are also working to expand our distribution lineup. In the spring of 2024, we will be pre-distributing works mainly in which KADOKAWA has invested, such as “The Chilled Life of a Former Hero Candidate Who Was a Cheat from Level 2,” “God is Hungry for Games,” “Unnamed Memory,” ” KonoSuba: God’s Blessing on this Wonderful World! 3,” “Kaii to Otome to Spirited Away,” and ” Date A Live V. “
In addition to watching anime, d Anime Store also sells merchandise, and since the trends in that area have not been disclosed, it cannot be said that the increase in revenue is due to the price increase, but it is believed to have at least had an effect.
In addition, electronic sales of books related to anime began in July 2023, and the aim was to transform from an “anime-only video distribution service to a comprehensive anime service.” Net profit decreased from 1.432 billion yen to 1.237 billion yen, suggesting that expenses for new initiatives may be ahead of the curve.
