by The new work “Yukou Hen” of “Kimetsu no Yaiba,” which has become a social boom in manga and anime, will be broadcast on Fuji TV nationwide from the 5th to 15 minutes every Sunday at 23:00 (11:00 pm). .. Consider the “passing line” of the audience rating of the same work.
Yukako Edition: The highlight is the deadly battle with all your might
“Kimetsu no Yaiba” is based on the manga by Koyoharu Gotouge, which was serialized in “Weekly Shonen Jump” (Shueisha) for about four years until May last year. This is a Japanese-style dark fantasy in which Kamado Tanjiro, who became the “Kisatsutai” who defeats the cannibal demon, struggles to return his younger sister. She became a demon to a person.
The “Yukon Hen” broadcast this time is a sequel to the animated movie “Mugen Train Hen,” which was released in October last year and generated the highest box office revenue of 40 billion yen.
In “Infinite Train Edition,” Sumijiro and his colleagues board a train where passengers go missing. Still, after that, a more powerful demon appears, and one of the strongest demon slaughterers is defeated. It was stated.
In the “Yukaku edition,” Sumijiro, who has completed his mission on the infinite train, heads for the Yukaku where the strongest level demon is hiding. As developed in the original manga, the highlight is the death battle with all your might, set in the unique world of Yukako.
Audience rating is on a downward trend, but Twitter is doing well
By the way, it is inevitable that “Yukou Hen” will become popular only as a sequel to “Infinite Train Hen,” which has exceeded 40 billion yen in revenue. Household ratings, which are indicators of their popularity, will also be noticed.
During the golden time, the anime “Ritsushi Hen” rebroadcast kept more than 10%. The first terrestrial broadcast of “Infinite Train Edition” (from 9:00 pm) was 21.4%, resulting in even the popular drama being overwhelmed.
And the TV anime version “Infinite Train Edition” was broadcast from 23:15 in October. The first episode, which consisted of entirely original episodes, started well with 10.0% despite the deep time. However, the average of episodes 2 to 7 re-edited by adding new cuts to the animated movie was 6.7%.
While there were voices on Twitter etc., that we’re pleased with the new cuts added for TV animation, there were also voices that doubted that similar content would continue to be broadcast. The audience rating of the second episode was 8.0%, and it has been on a downward trend since then. On Twitter, on the other hand, related words are doing well, often overtaking other programs and becoming the number one trend. It isn’t easy to understand this result.
What is the audience rating forecast of the people involved?
One of the criteria for estimating popularity is the household audience rating. Nowadays, the importance of individual audience rating is said loudly, and I am concerned about recording, playback, online distribution, etc. Still, it is better to have a high household audience rating. Therefore, I asked the people involved in animation (publishers, TV stations, animation production, media, etc.), “What percentage do you expect the household audience rating of Yukaku?”
What stood out was “10%”, and the basis was the audience rating of the first episode in which the original episode of the TV anime version “Infinite Train Edition” was broadcast. While admitting more than 20% of the power in the first terrestrial broadcast of “Infinite Train Edition,” he pointed out that this time’s broadcast time is late as a bottleneck. Then. “
There was also a strict indication that “the broadcast of the TV anime version of” Mugen Train “may have been excessive. It would have been better to broadcast the Yukaku edition immediately.” Some officials conservatively expected it to be “8%.”
On the other hand, there were many voices such as “12% can be expected” and “15%”. While admitting that there is a layer of online distribution and recording viewing, the view is that “the strength of TV broadcasting is that it can be lively on Twitter. The same is true for TV broadcasting of Ghibli works.”
Based on the answers of about 10% and 8% given by about 70% of the people concerned, considering the achievements of TV Ani “Infinite Train Edition,” is 10% the “passing line”? However, it is a considerable number during this time, and it can be said that it is a sign of expectations.
The strength to overturn the expectations of the parties concerned
However, “Kimetsu no Yaiba” has broken the industry’s common sense and overturned all the expectations of the people concerned.
There was a time when comics sold too much and disappeared from the shelves of bookstores for a while. It exceeded the expectations of Shueisha, which released many famous works.
Subsequently, the animated movie “Infinite Train Edition” revenue exceeded 40 billion yen. Even if we decided to start the rocket in the first week, there were still many cautious views, but as you all know, it was the best profit in Japan as if to ridicule.
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And the number of Blu-ray discs and DVDs sold in “Infinite Train Edition” exceeded 1.3 million in the first week alone, which surprised the people involved. Now that it is pushed by online distribution such as Amazon Prime, Blu-ray and DVD are in a considerable struggle. If tens of thousands of copies are sold, it will be treated as a hit to be unique.
The number of BD / DVD sales of “Kimetsu no Yaiba” anime movies.
If you think so, there is a possibility that a fantastic audience rating will come out that will betray the voices of the people concerned again. Regarding the audience rating of the TV anime version of “Infinite Train Edition,” there is also the view that “the broadcast was at 23:00, and despite the content of the actual rebroadcast, we were able to produce this number.”
By the way, a few people said that the audience rating was “20%”. While I think “it’s tough …”, I can’t say “absolutely not.” It’s a truly wholly new work, including animated films and TV animations, and something may happen when you consider the breakthroughs you’ve made so far. Of course, it may be “unexpected”.
Is it possible to show the excitement like “I’m going to go flashy from now on,” which was also used in the catchphrase in the dialogue of Umeda Tengen of “Sound Pillar,” which will be the leading role in the Yukaku edition?
The audience rating has undoubtedly become less important in recent years, but even so, if the audience rating becomes high, there is a possibility that various “flows” will change. I want to expect numbers that will surprise the people involved.
